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SEO Director

2 months ago

London UK, UK, United Kingdom MetaWin Full time

Company Overview :


At Betzoo, we are more than just an affiliate marketing company; we are pioneers in the digital landscape, specializing in the dynamic sectors of sports, casino, and crypto. With our headquarters in London, Gibraltar, and Miami, and a vibrant team spread across Europe, the US, and Australia, we merge global insights with local expertise.


Our team is a melting pot of talent, enthusiasm, and innovation, united by a single goal: to be the best. We leverage state-of-the-art technology and data analytics to create exceptional value for our partners and clients, continuously expanding our footprint across over 20 countries. From flagship projects to numerous other successful ventures, we are at the forefront of shaping the future of affiliate marketing.


Role Overview:


We are seeking an innovative and experienced SEO Director to build and lead our search engine optimization strategy across a variety of digital assets, including traditional web, Web3, and beyond. The ideal candidate will have a strong understanding of SEO best practices, the evolving digital landscape, and how to drive growth and engagement through organic search.


Key Responsibilities:


  • Stay abreast of the latest SEO and digital marketing latest trends and advancements, including emerging technologies, search engine updates, and algorithm changes.
  • Lead keyword research and selection for SEO projects based on detailed analysis of data.
  • Oversee the creation of high-quality content that is optimised for search and user experience.
  • Conduct thorough SEO audits and monitor the performance of our digital assets to identify issues, opportunities, and successes.
  • Collaborate with teams across the organisation, including content, product, and engineering, to ensure SEO best practices are integrated across all initiatives.
  • Report regularly on SEO performance, including tracking against KPIs, metrics, and ROI.
  • Be able to identify and utilise AI tools that can improve efficiency across all SEO tasks.


Qualifications/Skills:


  • Minimum of 5 years of experience in SEO, with a proven track record of successful SEO strategy development and execution, preferably in the iGaming or financial sector.
  • Proficient in SEO tools like SEMRush, Ahrefs, Google Analytics, Google Search Console, etc.
  • Advanced knowledge of Microsoft Excel, Google Sheets or equivalent.
  • Exceptional ability to think strategically, analytically, and creatively.
  • Exceptional verbal and written communication skills.
  • Ability to work in a fast-paced, dynamic environment.


Company Benefits:


  • Highly competitive salary reflecting your skills and experience.
  • Regular company socials and outings.
  • Reward and recognition programs to acknowledge your contributions.
  • Free bicycle parking to promote eco-friendly transportation options.
  • 20 days of annual leave, in addition to 8 days of bank holiday.
  • Free on-site fruit and hot drinks to keep you energised throughout the day.
  • Free snacks, beer, and soft drinks and a PS5 in the office
  • Lovely and modern office space in central London.