Senior Content Lead

4 days ago


UK, UK, United Kingdom The River Group Full time

The person/role


We are looking for an ambitious content all-rounder to join the River Group to take on the running of some of our smaller accounts and new business pitches. Ideally the majority of your experience so far will be within social media, working both hands-on and hands-off, running campaigns, planning and creating engaging content and content strategies. You’ll now be ready for a role that, while leaning heavily into your social background, also involves management.



You will work closely with the Group Content Director, Creative Director, Managing Director and Account Directors to ensure creative excellence across your accounts, motivate editorial staff, oversee the pitches/ new client briefs which are allocated to you and assist with the smooth running of the relevant creative teams.



You’ll be able to fully deputise for the Group Content Director across your accounts. You can create social and content strategies for a diverse range of clients (or work with specialist freelancers), build social and content slides in Powerpoint decks and sell these with confidence. You are equally good at winning new accounts and bedding them in/ setting them up for success.




Key Responsibilities:


Development of accounts


  • Work with your content leads to ensure each account’s strategic content objectives and quality are met and exceeded
  • Operate to a process which ensures content across your accounts is regularly reviewed, analysed and innovated to ensure account success
  • Research the market to ensure innovative creative ideas are pitched and launched for your accounts
  • Spot growth opportunities within content for accounts
  • Develop client relationships across accounts and attend key quarterly and annual client reviews
  • Hands-on content lead on accounts where required


People management



  • Line management and talent development of your content teams
  • Ensure the continued digital development of all content leads and creators through seeking upskilling opportunities across all key skills from strategy to SEO to video to new platform ways of working
  • Contribute to staff appraisals
  • Help to launch and scale new accounts including onboarding and mentoring new Editors
  • Assist in recruitment of content / editorial positions, including freelance



About You:



  • Skilled in social and content strategy across a variety of platforms
  • Strategic and integrated campaign experience – able to create content eco systems that map through to every format
  • Experienced in answering a variety of client briefs
  • Senior level social media experience (ideally including running social campaigns)
  • Happy in a fast-paced environment, agile and unflappable. Able to roll your sleeves up, be hands on and hands off as required
  • Confident presenting skills
  • SEO
  • Video - concepting, interviewing or in the edit – would be a bonus
  • Excellent people skills, ability to manage and motivate others
  • Ability to build rapport and long-term relationships both internally and externally
  • Proactive and positive approach
  • Commercially minded
  • Organised and process driven
  • Good network of freelance content creators and managers


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