Digital PR Associate Director

2 months ago

UK, UK, United Kingdom Zenith Full time
Digital PR Associate Director (FTC)Wood Lane, London, W12Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

As Digital PR Associate Director, your role will be to ideate, structure and develop link building and digital PR strategies for our clients, with a focus on generating high quality backlinks and digital coverage for our clients. You’ll be part of a fast-paced team working alongside our in-house technical SEO experts and the rest of the Content Marketing team on a range of exciting clients.

Your day-to-day tasks will be varied, including tasks such as ideating campaigns and overseeing outreach for enterprise size clients, as well as working alongside specialists to create incredible campaigns that deliver results and impact. You’ll execute best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.

Key Responsibilities:

  • Strategise, coordinate, build, execute, monitor, report, and analyse link building campaigns for our clients
  • Work with the content team to create link-worthy content
  • To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
  • Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
  • Manage client communications related to outreach
  • Line manage digital PR manager/s
  • Deliver training for more junior members of the team
Qualifications

Our ideal candidate has:

  • Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
  • Proven track record of building links for a range of niches
  • Experience with link building tools
  • Good understanding of the digital content ecosystem
  • Excellent project management and time management
  • Strong verbal communication skills and must be comfortable communicating with clients
  • High attention to detail and good project management skills to meet deadlines
Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-Hybrid

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