Fashion Marketplace Ecommerce Sales Specialist
3 weeks ago
Responsibilities
Digital Marketing and Sales
- Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
- Define and implement digital campaigns to achieve sales growth
- Design and implement campaigns to raise awareness and adoption of Ananse as key ecommerce partner for African fashion designers
- Develop and implement ecommerce strategies to produce optimal conversion rates and sales through CRO analysis, analysing new/returning consumer flows, developing on-site personalisation, reducing bounce rate and testing content
- Optimize conversion points in the marketing funnel including landing pages, website calls to action and lead generating forms including end to end tagging, tracking and attribution logic
- Define and develop ecommerce KPI framework to measure and track KPIs to ensure growth
- Provide analysis and performance reports including daily weekly and monthly reporting of KPIs and recommending actions to improve performance
- Work with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEO
- Implement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmes
- Evaluate ecommerce campaign spend effectiveness to ensure positive ROI and ensure data driven learnings for future campaigns
- Develop a marketplace marketing plan in collaboration with internal and external stakeholders and partners
- Work with tech team to optimise UX/UI to improve user experience and increase sales conversion
- Research industry trends and technologies to identify opportunities to bridge gaps to achieve business objectives
Merchandising
- Develop partnership value proposition and digital marketing programmes to make Ananse the preferred marketplace for African fashion designers
- Work with designer liaison team and fashion merchants to maximise inventory on the marketplace
- Manage weekly inventory reports for the marketplace
- Ensure marketplace copy and meta data are fully optimised to maximise traffic from search engines
- Develop and implement inventory plan to match the sales plan
- Daily and weekly sales reporting to management
Operations
- Develop action calendars to ensure required actions are timeously completed
- Develop content plan for the ecommerce platform and ensure content is regularly updated
- Monitor product reviews and customer feedback to ensure high merchant rating, customer feedback scores and provide continuous feedback loop to merchants for product improvements
- Continuously look for ways to improve overall site performance, sales, AOV and LTV.
- Develop and deliver ecommerce and digital marketing training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platform
- Provide support to Marketing/Communications and Tech Development teams as required
- Provide the CEO and management team with input into strategic plans
Skills and Qualifications
- Previous experience in an e-commerce marketing or sales role essential
- Relevant Bachelors or Masters degree
- Fluency in French would be a distinct advantage
- Good understanding of web technologies, browsers, analytics, reporting and content management systems and processes
- Strong analytical skills and knowledge of web analytics tools like Google Analytics
- Experience in fashion or ecommerce marketplaces would be a distinct advantage
- Must possess keen eye for design aesthetics
- Strong knowledge for developing consumer facing ecommerce sites and omnichannel marketing campaigns
- Track record of exceeding revenue targets
- Strong knowledge of developing consumer facing ecommerce sites and omnichannel marketing campaigns
- Ability to organise and lead in a cross functional workspace
- Willingness to travel in Africa
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