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Direct Sales Lead

3 months ago

London, UK, United Kingdom KatKin Full time

KatKin’s Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.


Why You’ll Love Working With Us

We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.


The Role

We are looking for highly motivated and results-driven Direct Sales Lead to join KatKin. This is a key role in an emerging acquisition channel and a fantastic opportunity for self-starters to shape the role and the team. This role has huge potential to make a substantial impact on KatKin's next phase of growth. You will be the single threaded owner of the Direct Sales channel, leading sales team leaders, event coordinator and a team of brand ambassadors to find opportunities to meet with potential customers and deliver customer acquisition results.


Key focus areas for the first 9 months

  • Build the vision, strategy and roadmap short term and long term, for the Direct Sales channel.
  • Scale up the Direct Sales acquisition results by scaling up existing channels and kicking off new channels, from conceptual thinking to driving implementation.
  • Hire and maintain a team of strong brand ambassadors for all channels
  • Direct the team to book high performing events and improve the efficiency for non-event channels via analytics and planning, to drive down cost per acquisition
  • Manage the day to day activities of the entire channel with the help from the sales team leader and event coordinator (note that many events can fall on weekends)
  • Build and maintain a strong brand ambassador network and team that delivers results
  • Create metric visibility and establish reporting for the channel to track performance, input and output metrics, own the weekly squad meeting with senior leaders
  • Lead and coach direct reports in the team for them to grow into more effective leaders
  • Form cross team relationships within KatKin



Who we are looking for

  • Experience in field sales and leading cross functional sales teams
  • Strong leadership skills to manage multi-faceted teams and aspects of a complex channel, as well as all the people involved in this channel
  • Customer first mindset - both for end customers of KatKin and for treating the field team as customers.
  • Problem solving mindset - to have the determination and capability to adapt and overcome any obstacle
  • Sales and targets driven mindset - highly motivated to overachieve and independently develop plans with limited guidance and feedback
  • Able to make high judgement decisions independently by considering relevant information and balancing the right trade-offs
  • Ability to deep dive into detail but also to simplify and maintain strong perspective on bigger picture
  • Showcase highest quality standard in past work experience
  • Own mistakes and learn from them
  • Results focused, data driven, and bias for action
  • Self-starter in an unstructured and entrepreneurial environment
  • Urge to contribute in shaping the way of working and team culture
  • Strong interpersonal skills and communication skills