Marketing Effectiveness Director

1 month ago


London UK, UK, United Kingdom Harnham Full time

Marketing Effectiveness Director

Up to £100,000

Hybrid - London

A great opportunity to join a leading media agency as a Director of Marketing Effectiveness

THE COMPANY

The business is a world leader in media investment analysis, utilising data to provide independent and factual advice enabling brand owners to optimise their media and marketing spend.

As a Marketing Effectiveness Director, you will help lead the analytics team and take leadership over several of the businesses key accounts. This includes leading on MMM/Econometrics projects, stakeholder management whilst also overseeing a team of your own.

THE ROLE AND RESPONSIBILITIES

  • Leading and overseeing on Market Mix Modelling and Econometrics projects
  • Liaising directly with clients and managing relationships with various stakeholders
  • Establishing and converting new business opportunities
  • Evaluating P&L to drive improvements in pricing and resource use
  • Managing and mentoring a team of Econometricians
  • Integrated business recommendations into the client's business planning

YOUR SKILLS AND EXPERIENCE

  • Proven track record leading and delivering on MMM/Econometrics projects
  • Ability to be hands-on occasion in the building of MMM projects from scratch
  • Previous agency experience is essential
  • Strong background in team management

THE BENEFITS

  • Up to £100,000 + benefits
  • Hybrid
  • London

HOW TO APPLY

If interested in the role please send your CV to Jordan Victor via the Apply Link below


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