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Director of Marketing

2 months ago

UK, UK, United Kingdom Van Kaizen Full time

Director of Marketing (Remote - Global)


Role Overview:

As a new and innovative casino platform launched by industry veterans in betting, our platform is on a mission to revolutionize the gambling entertainment industry. Our vision extends beyond our initial crypto focus, aiming to establish the platform as a mainstream leader. As the Director of Marketing, you will be at the forefront of this transformation, leading the creation and execution of a marketing strategy that redefines how casino brands connect with their audiences. Reporting to the C-level team, you will harness cutting-edge, creative, and data-driven approaches to drive brand awareness, user acquisition, and industry disruption. This role demands a forward-thinking leader with a passion for innovation who can push the boundaries of traditional gambling marketing and position our platform as a trailblazer in the industry.


Responsibilities:

  • Innovative Marketing Leadership: Craft and implement a pioneering marketing strategy that aligns with our vision to disrupt the gambling entertainment industry. Focus on innovative approaches that challenge the status quo and elevate the brand’s presence.
  • Creative Brand Building: Drive brand development using novel marketing techniques, including experiential campaigns, influencer collaborations, and immersive content. Build a brand that stands out in a crowded market and resonates deeply with diverse audiences.
  • Acquisition and Retention Through Innovation: Lead the charge in acquisition marketing by exploring and implementing unconventional channels and methods. Develop retention strategies that leverage personalized experiences, gamification, and dynamic content to enhance customer loyalty.
  • Content and Campaign Innovation: Oversee the creation of groundbreaking, high-impact content that tells our unique story. Collaborate with creative teams to deliver campaigns that captivate and entertain, setting new standards in the gambling industry.
  • Data-Driven Creativity: Use advanced analytics to inform and refine marketing efforts, blending data insights with creative strategies to achieve optimal results. Continuously innovate based on performance metrics and evolving market trends.
  • Leadership and Team Innovation: Build and lead a marketing team that thrives on creativity and innovation. Cultivate a culture of experimentation and excellence, empowering team members to push boundaries and explore new marketing frontiers.
  • Cross-Functional Innovation: Collaborate closely with product, technology, and operations teams to align marketing initiatives with cutting-edge product developments and launches. Drive cohesive strategies that amplify the innovative spirit across the organization.
  • Market and Trend Analysis: Stay ahead of the curve by constantly exploring new trends and technologies in both the gambling and broader entertainment industries. Use this knowledge to keep the platform at the forefront of innovation.
  • Strategic Partnerships and Novel Collaborations: Manage and cultivate relationships with external partners, including media agencies, innovative affiliates, and forward-thinking brand ambassadors. Ensure these partnerships contribute to a unique and powerful marketing strategy.


Knowledge, Skills, and Experience:

  • Extensive Marketing Experience: Experienced marketing leader, with a strong focus on innovative and unconventional marketing methods within the gambling or entertainment industries.
  • Proven Success in Brand Innovation: Demonstrated success in leading creative brand development and awareness campaigns, particularly through non-traditional channels and high-impact partnerships.
  • Deep Industry Knowledge: Comprehensive understanding of the gambling industry, including market dynamics, consumer behavior, and emerging trends. Experience in transitioning brands from niche markets to mainstream leadership is a plus.
  • Expertise in Digital and Creative Marketing: Strong proficiency in both digital marketing and creative campaign development. Ability to pioneer new marketing techniques and strategies that resonate with modern audiences.
  • Leadership and Team Innovation: Proven ability to lead, inspire, and develop a team that thrives on creativity and innovation. Strong interpersonal and communication skills, with a collaborative and visionary leadership style.
  • Analytical and Data-Driven Creativity: Advanced analytical skills with the ability to merge data insights with creative thinking to drive marketing decisions. Experience with innovative marketing analytics tools and a deep understanding of ROI in creative campaigns.
  • Creative Vision: A bold thinker with a passion for innovation and the ability to translate visionary ideas into compelling, industry-changing marketing campaigns.