Head of Trade Marketing | Luxury Skin Care

2 days ago

Andover UK, Hampshire, United Kingdom Harpar Grace International Full time

We are seeking a passionate and strategic Head of Trade Marketing to lead the Harpar Grace International (HGI) and its global portfolio. This newly created role is pivotal in driving HGI's luxury results driven brand success across all business units aligning with the company’s strategic & ambitious vision.


POSITION SUMMARY


As Head of Trade Marketing, you will develop and implement a commercially driven brand plan for HGI and overseeing a portfolio trade activation plan that integrates seamlessly with HGI’s go-to-market strategy.


Key responsibilities for the role include leading brand development and profile-building initiatives for HGI while directing trade marketing campaigns across all sectors, driven by data-backed insights that drive customer engagement, acquisition, and sales performance. Managing two direct reports, the position also oversees PR, campaign execution, lead generation, e-commerce and sales and marketing strategies and events to achieve business objectives.


The role involves close collaboration with Engagement lead, Brands Manager, Education Manager, Head of Sales & Commercial Director, to ensure strategic alignment and campaign effectiveness.


The ideal candidate is an exceptionally driven individual with a solid background in the aesthetics sector, bringing with them proven expertise in trade marketing, e-commerce, sales strategy, campaign execution, and PR, paired with a talent for driving awareness and achieving measurable results.


MAIN ROLES & RESPONSIBILITIES


HGI Global Brand Management and Positioning


  • Act as the guardian of the Harpar Grace International (HGI) brand, ensuring consistency of image and messaging across all audiences and sectors.
  • Maintain a strong presence for HGI within the industry and trade ecosystem, both online and offline, to support brand positioning and market penetration
  • Oversee all trade-related processes and touchpoints, ensuring best practices and a seamless experience across platforms, services and solutions.
  • Optimise the HGI proposition and service delivery on the brand website, striving to exceed customer expectations at every touchpoint.
  • Commission case studies, clinical papers, testimonials, and training tools to reinforce HGI’s brand positioning and penetration.

Strategy & Sales management


  • Ownership & development of HGI service & support propositions
  • Develop multi brand HGI led e-commerce ventures to drive commercial gain.


Marketing Strategy and Campaign Execution


  • Collaborate closely with the Head of Sales to develop and implement a comprehensive trade marketing strategy, aligned with business goals and marketing KPIs.
  • Plan and deliver an annual calendar of trade activities and integrated marketing campaigns.
  • Define key objectives, target segments, audience personas, messaging, channels and tactics for each campaign.
  • Create detailed campaign briefs, timelines and budgets, ensuring all projects are delivered on time and within budget.
  • Develop and lead an award-winning strategy for PR, awards, ambassadors, social media, and advocates, including targeting key opinion leaders (KOLs) within trade sectors.



Content Management


  • Oversee the creation of HGI umbrella marketing assets, including copywriting, design and multimedia content.
  • Lead the planning, design and delivery of engaging social content across platforms such as Instagram, Facebook and LinkedIn, in collaboration with the social media task force.
  • Support the development of a market-leading education program with the training department to highlight the clinical efficacy and authority of HGI’s brand portfolio.
  • Oversee business toolkits to drive sales growth, account development and loyalty.



Performance Analysis


  • Track the HGI brand and trade P&Ls and manage accordingly.
  • Monitor, measure and analyse campaign performance metrics against targets, including KPIs, ROI, conversion rates and customer acquisition costs.
  • Use data-driven insights to optimise campaign tactics and targeting
  • Prepare regular reports and presentations on campaign results and recommendations.
  • Conduct quarterly temperature checks to measure market research, customer surveys, and competitor analysis.
  • Stay informed about industry developments, consumer behaviour and emerging marketing technologies and trend

WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?


  • Trade marketing champion
  • Passionate about aligning marketing activation to drive sales performance
  • You thrive when working at pace
  • Passionate about results driven beauty, spa, aesthetics and wellbeing.
  • Energetic, self-motivated and a creative thinker who excels at working independently.
  • A can-do attitude with a hands-on approach, driven to exceed expectations.
  • Excellent communication skills with the ability to engage and persuade.
  • Professional demeanour, responsive and adaptive to changing workloads and timelines.
  • Motivated by a profit with purpose mentality and give back initiatives



EXPERIENCE & KEY SUCCESS CRITERIA


  • Minimum 4 years proven experience in sales and marketing management.
  • A thorough understanding of trade sales and marketing techniques and approaches
  • Proficiency in campaign management, social media, PR & engagement and lead generation activities.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent communication, interpersonal and presentation skills.
  • Good understanding of marketing automation platforms, analytics tools and CRM
  • Proficient with IT, including CRM systems, Adobe, PowerPoint, Outlook and Excel.
  • Strong organisational, multi-tasking, problem-solving, and coordination skills.
  • Creative thinking and problem-solving abilities.
  • Results-oriented mindset focused on driving measurable business outcomes.
  • Experience in B2B and B2C marketing; industry-specific knowledge is a plus.



ABOUT THE COMPANY & BRAND


Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands. HGI recently won the incredible accolade of Safety in Beauty Ethical Distributor of the Year 2024.


Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, Totally Derma Nutraceutical drink supplement, category leader RevitaLash the lash, brow and hair specialists throughout UK & Ireland and Caribbean and global brand owners for Déesse PRO LED Light therapy brand. The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.


  • Luxury Brand Marketing Manager

    1 day ago

    Andover, Hampshire, United Kingdom Harpar Grace International Full time

    We are seeking an exceptional Luxury Brand Marketing Manager to drive the commercial success of Harpar Grace International's (HGI) luxury brand portfolio. This pivotal role will oversee the development and implementation of a commercially driven brand plan, aligning with HGI's strategic vision.As Senior Trade Marketing Executive, you will lead brand...

  • Trade Marketing Specialist

    4 weeks ago

    Andover, Hampshire, United Kingdom Reed Specialist Recruitment Full time

    Job Description:To work with the Brand Marketing Manager to ensure the management of budgets as well as supplier funds is in line with department requirements.To develop and implement marketing strategies that drive brand awareness and sales.To support the Marketing Campaigns & Communications Coordinator and Projects Coordinator on the management of...

  • Head of Sales and Marketing Lead

    3 days ago

    Andover, Hampshire, United Kingdom SMI Full time

    At Michael Page, we're seeking an experienced Head of Sales and Marketing to drive revenue growth and market share.About the Role:This is a strategic leadership position that requires a passion for driving sales and marketing excellence. You will lead the commercial function and be responsible for developing and implementing a comprehensive sales and...

  • Head of Marketing

    2 months ago

    Petersfield, UK, Hampshire, United Kingdom HAYS Full time

    Interim Head of Marketing - Hybrid Working - Up to £70,000 - Petersfield/FarehamAbout the CompanyA leading manufacturer in the Personal Protective Equipment (PPE) industry is looking to expand its reach and enhance customer experiences through exceptional service. They design and produce high-quality PPE products that protect workers across various sectors,...

  • Trade Operations Specialist

    7 days ago

    Andover, Hampshire, United Kingdom Niyaa People Ltd Full time

    Job Description:We are seeking a highly skilled Multi-Trade Professional to join our team in Hampshire. The successful candidate will have the ability to deliver high-quality work in customers' homes, working efficiently in a fast-paced environment.The role involves working at various locations across Hampshire, providing top-notch services to clients. In...

  • Award-Winning Hospital Seeks Experienced Microbiologist

    1 month ago

    Andover, Hampshire, United Kingdom Head Medical Full time

    Why Work With Us?At Head Medical, we pride ourselves on our ability to balance career opportunities with lifestyle. We will work closely with you to find the right role in the right location and provide comprehensive relocation support for you and your family.Our ServicesMedical Registration and Visa application process managementRelocation support for you...

  • Microbiology Consultant

    1 month ago

    Andover, Hampshire, United Kingdom Head Medical Full time

    About UsHead Medical is the UK's specialist in international medical recruitment, helping many doctors relocate since 2008. We understand the importance of balancing career opportunities with lifestyle and will work closely with you to find the right role in the right location.Our ServicesMedical Registration and Visa application process managementRelocation...

  • Luxury Brand Ambassador

    1 month ago

    Southampton, UK, Hampshire, United Kingdom Creed Part time

    ✂ About the House of CreedThe House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer.✂ About the roleWe are seeking for a Luxury Brand Ambassador for our Creed counter in John Lewis Southampton, with a passion for luxury, the...

  • Marketing Manager

    1 week ago

    Andover, Hampshire, United Kingdom Personnel Selection Full time

    About the RoleWe are seeking a highly skilled Marketing Manager to join our team at Personnel Selection.This is a full-time, permanent role with a 35-hour week. The successful candidate will have extensive experience in marketing and will be able to drive current supplier funding use for our Marketing department.The focus will be on return on investment for...

  • Marketing Strategist

    1 week ago

    Andover, Hampshire, United Kingdom ReQuire Consultancy Full time

    Job DescriptionWe are seeking a seasoned Marketing Lead to drive supplier-funded marketing strategy for our retail client.The ideal candidate will have extensive knowledge of marketing tactics, including digital and traditional media, as well as experience in brand management and corporate communications.This role involves overseeing marketing budgets,...

  • Senior Marketing Strategist

    4 weeks ago

    Andover, Hampshire, United Kingdom Reed Specialist Recruitment Full time

    Job Title: Senior Marketing StrategistLocation: AndoverWe are looking for a skilled Senior Marketing Strategist to join our team in Andover. As a Senior Marketing Strategist, you will be responsible for developing and implementing marketing strategies that drive brand awareness and sales.The successful candidate will have previous experience in trade...

  • Supplier Marketing Executive

    1 week ago

    Andover, Hampshire, United Kingdom Personnel Selection Full time

    About the OpportunityWe are seeking a highly motivated Digital Marketing Specialist to join our team at Personnel Selection.This is a full-time, permanent role with a 35-hour week. You will work closely with the Head of Department (HOD) and the wider marketing team to drive current supplier funding use for our Marketing department.The focus will be on return...

  • Senior Marketing Coordinator

    3 weeks ago

    Andover, Hampshire, United Kingdom Twinings Ovaltine Full time

    Job Description:Twinings Ovaltine is a leading manufacturer of beverages, and we are currently seeking a highly skilled Senior Marketing Coordinator to join our team. In this role, you will be responsible for supporting the development and implementation of marketing strategies across our brands. Your primary focus will be on delivering high-quality...

  • Head of Commercial Strategy

    3 weeks ago

    Andover, Hampshire, United Kingdom SMI Full time

    We are seeking a highly skilled and experienced professional to join our team as the Head of Commercial Strategy. As a key member of our leadership team, you will develop and implement a comprehensive sales and marketing strategy to drive revenue growth and market share. With a focus on customer-centricity, you will build strong relationships with key...

  • Marketing Strategy Lead

    5 days ago

    Andover, Hampshire, United Kingdom ReQuire Consultancy Full time

    Job DescriptionWe are seeking an experienced Marketing Lead to drive supplier-funded marketing strategy for our retail clients.Key Responsibilities:Collaborate with the Head of Department and Brand Marketing Manager to align supplier activities with the marketing strategy focused on awareness, differentiation, and driving in-store traffic.Oversee marketing...

  • Head of International Growth

    7 days ago

    Andover, Hampshire, United Kingdom Michael Page (UK) Full time

    We are seeking an ambitious and experienced sales and marketing professional to join our team in Andover as a Head of Sales and Marketing.About the CompanyOur company, Michael Page (UK), is a leading recruitment agency with a strong presence in the UK market. We specialize in placing top talent in high-demand roles across various industries.Salary: £80,000...

  • Head of Planning

    2 months ago

    Andover, UK, Hampshire, United Kingdom Keltbray Infrastructure Services Full time

    Keltbray Infrastructure Services Limited’s energy division is recruiting a Head of Planning for a recently awarded Energy framework. Working closely with the project team and Senior Management, the primary purpose of this role is the provision of Project Planning and Scheduling ensuring the management of planning and scheduling aspects to the Client...

  • Head of Procurement and Logistics

    1 week ago

    Andover, Hampshire, United Kingdom Stannah Full time

    Job OverviewWe are currently recruiting for a Head of Procurement and Logistics to join our team. As the head of procurement and logistics, you will play a critical role in shaping our supply chain strategy and driving business growth through cost reduction and efficiency improvements.The ideal candidate will have extensive experience in procurement and...

  • Marketing Strategy Leader

    2 weeks ago

    Andover, Hampshire, United Kingdom ReQuire Consultancy Full time

    Job Description:We are seeking a highly skilled Marketing Strategy Leader to join our team at ReQuire Consultancy. The successful candidate will be responsible for driving supplier-funded marketing strategy, overseeing marketing budgets, and delivering integrated campaigns.About the Role:This is an excellent opportunity for a motivated and experienced...

  • Retail Marketing Manager

    2 weeks ago

    Andover, Hampshire, United Kingdom ReQuire Consultancy Full time

    Job Description:We are looking for a talented Retail Marketing Manager to join our team at ReQuire Consultancy. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that drive business growth and success.About the Company:ReQuire Consultancy is a leading consulting firm that specializes in...