Senior Marketing Executive

7 days ago

Bognor Regis UK, West Sussex, United Kingdom Innovate Tax Full time

**This role requires the successful candidate to work from our Bognor Regis head office three days a week**


About Innovate Tax

Innovate Tax is a leading and multi-award-winning global tax technology business. We’re extremely proud of the portfolio of automated solutions and products we’ve developed to help our clients – including some of the world’s largest brands – manage global indirect tax with automation solutions. We’re headquartered in the UK, with regional offices in the UAE, the US and India.


Due to continued success and a refreshed commercial strategy, we are excited to welcome an experienced marketer who is seeking the next exciting step in their career.


You’ll be a dynamic, personable and enthusiastic Senior Marketing Executive, ready to become an important part of our Marketing and wider Commercial Teams. You will enjoy the freedom to express your creative side by planning, executing and evaluating a wide and varied range of digital marketing campaigns across email, web, social and more. We’ll understand from the get-go that you bring the benefit of your own experience and knowledge.


We will offer you

  • A competitive salary.
  • 20 days of annual leave plus bank holidays, rising incrementally to 25 days with service.
  • Plus, your birthday is yours to enjoy
  • Opportunities to attend national and international events and exhibitions.
  • A weekly Wellness Hour initiative.
  • Being part of a unique and diverse team, who work well together.
  • An annual, off-site Commercial Awards event.


Key Responsibilities

You will work with the Marketing Manager and other members of the team on all marketing activities within the company. You will create and deliver multi-channel marketing campaigns to generate new leads, engage with the contact database and boost Innovate Tax's brand and product awareness.


Key duties of the Senior Marketing Executive will include:

  • Contributing to all activities detailed within the marketing plan to help the team achieve its monthly targets around lead generation, prospect engagement and website traffic.
  • Working with the Marketing Manager to support the professional development of the Digital Marketing Apprentice.
  • Planning, building and delivering email marketing campaigns for clients, prospects and partners.
  • Managing social channels (including responsibility for running paid campaigns).
  • Creating, delivering and analysing PPC and other digital advertising campaigns.
  • Content creation and promotion, including both written and design projects.
  • Driving the content and communications plan in accordance with team strategy.
  • Updating and managing the company website, including periodic reviews of content and SEO performance.
  • Producing graphics, stand designs and printed materials to support our attendance at global events.
  • Ensuring our brand message is strong and consistent across all channels and marketing efforts.
  • Working closely with the Sales Team to support sales initiatives and opportunities.
  • Participating in the creation of quarterly and annual marketing plans.
  • Monitoring and reporting on marketing performance across digital channels.


Skills and Attributes

  • At least three years experience in a B2B marketing role – ideally within the technology industry (but not essential).
  • Experience in running successful marketing campaigns.
  • Demonstrable success with email campaigns.
  • Working knowledge of basic HTML (or the ability to pick this up).
  • Experience in managing social channels, and content delivery.
  • Solid knowledge of web analytics, including paid advertising and Google Ads etc.
  • Experience with CRM software and database management.
  • Proficiency with Microsoft 365, including Word and PowerPoint.
  • Familiar with Adobe Creative Suite (or similar), and designing for digital versus print.
  • Able to produce compelling marketing copy for a variety of different formats.
  • Comfortable with expressing your ideas and creative solutions that help us stand out from our competitors.
  • Strong interpersonal and communication skills, collaborating between clients, the Project Team and the Sales Team.
  • Assertive and empathetic colleague, with the ability to understand what drives your colleagues and work collaboratively to deliver successful projects and campaigns.
  • A team player who is at ease working in a close-knit team and building strong professional relationships internally and with our partners, but with the ability to work independently when required.
  • Good analytical and problem-solving skills.
  • Works on initiative and exhibits resourcefulness.
  • Must be able to work in our Bognor Regis head office at least three days per week.


Innovate’s Core Values

It’s important that everyone at Innovate Tax embodies our core values:


  1. Respect – we respect ourselves, our colleagues, our clients, our differences – everything
  2. Look for the opportunity – we always aim to innovate and improve, never accepting the status quo.
  3. Make your good better – we always strive to excel at the things we are good at and seek to improve our knowledge, expertise and ourselves.
  4. Always deliver – we take ownership of what we do and if we say we’ll do something, we’ll do it
  5. Go above and beyond – we always make the effort to go the extra mile to impress our colleagues and our clients.

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