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Marketing Country Manager- German

2 months ago

UK, UK, United Kingdom Forward Role Recruitment Full time

We are excited to be partnering with a fast-growing ecommerce seller, within the construction industry, who are looking for a Marketing Country Manager to join their growing team. This year alone, the business has opened in 3 new territories and are now looking to expand their ecommerce presence into Northern Europe. With no signs of growth slowing down, this is a truly exciting time to be joining the business.


This person will be responsible for managing the day-to-day activities across the ecommerce site and paid advertising for Germany. You will be responsible for the set-up and growth of the German website, supported by their international digital team, creative team and technical design teams.


Responsibilities for the role include:

  • Localisation of the current website. This includes translation of web copy, reviewing UX for local market and product selection.
  • Onboarding new products. Creation of new localised products within the e-commerce platform including imagery, descriptions, technical specifications and pricing.
  • Management of Paid media in-country. Focused on Google search and shopping, but including Bing, responsible for the acquisition of web traffic and online sales through pay per click channels.
  • Market research (products and competitors). Lead insights into the market including trends, product compliance, new product opportunities and competitive analysis.
  • Reporting/Analysis. Provide insights and recommendations into the performance of the in-country marketing. This includes online and offline sales, positioning relative to competitors and performance of the brand.


Requirements for the role:

  • Must be fluent in German (native language)
  • Magento2 experience is highly preferred
  • Previous experience managing Google Ads, ideally 2-3 years
  • Ability to work within a fast-paced environment
  • Possess strong communication skills both verbally and written