Director of Product Marketing

Role: Product Marketing Director

Team: Marketing

Package: Pension, Unlimited leave, Flexible working

Location: Hybrid: 2 days per week in Old Street, London

Salary: Competitive

About Corndel:

Do you want to deliver meaningful impact at scale? Be part of a community that is purpose-driven? Join an inclusive, hugely ambitious, and successful team? This is a fantastic opportunity for a high-performing and driven Product Marketing leader to create real value and impact for our learners, clients and to fuel our growth.

Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission? To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark, Unilever, the NHS, Aston Martin, Cancer Research UK, John Lewis, and the NSPCC.

As one of the fastest-growing companies in the UK, we've already inspired and developed over 30,000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in today's ever-changing world of work: AI, data, technology and leadership. Our learners love us, rating us 9/10.

People are at the core of what we do. If you're looking to step up your career, this is your stage. At Corndel, we don't just offer jobs; we offer careers filled with purpose, growth, and heaps of fun. Don't just take our word for it; our open, flexible, entrepreneurial culture means 92% of the team recommends working for us.

The role:

As our Product Marketing Director, you will lead the development and execution of comprehensive product marketing strategies for Corndel's programme portfolio (Apprenticeships, Degree Apprenticeships and Commercial Training). You will align and collaborate with cross-functional teams, including product, marketing, strategy, enablement and sales to drive product success and market growth.

We believe great product marketing, goes beyond the basics of segmenting customers, positioning products, creating collateral, and supporting sales teams. It achieves much more by directing the best way to bring a product to market, shaping what the world thinks about the product and its category, and inspiring others to tell the product’s story.

This is a unique and rewarding opportunity to build Corndel’s first dedicated product marketing function and set the standard on what brilliance looks like. This role reports to Corndel’s Chief Marketing Officer.

Responsibilities:

• Product Marketing Engine: Lead the creation of Corndel’s product marketing capability. Create and refine ways of working, frameworks and canvasses for success.
• Go-to-Market (GTM) Strategy: Develop, support, and drive the GTM strategy for new and existing products, creating impactful positioning and messaging. Ensure directional marketing and channel strategy is provided to the appropriate marketing specialist team to build upon and execute. You’ll coordinate disparate teams to formulate winning foundational plans. Alongside Product, partner with Enablement to launch new products and messaging to Sales.
• Positioning and Differentiation: Develop clear, distinctive product positioning and unique selling propositions (USPs) based on in-depth understanding of buyer needs, competitive landscape, and Corndel’s value proposition. Define product positioning strategies that highlight the benefits and differentiators in a way that resonates with target audiences.
• Product Team Collaboration: Collaborate with Product teams to provide insight and help shape new products from the pre-ideation stage through market testing and launch. Ensure feedback loops are created for iterative learning and refinement to create product-market fit.
• Customer Insights and Market Research: Own market research and insight for the Marketing team, including line managing this area. Deeply understand customer needs and market trends through research and analytics. Synthesise insights to identify the salient gems that define strategy. Gather and analyse buyer feedback across all touchpoints, incorporating insights to adjust messaging, address buyer objections, and refine the go-to-market strategy.
• Buyer Persona and Journey Mapping: Conduct extensive research into buyer personas to understand their pain points, motivations, and decision-making criteria. With B2B and B2C Marketing teams use buyer journeys to align product features and messaging at each stage of the customer lifecycle.
• Performance Tracking and Optimization: Measure the success of product marketing initiatives by tracking relevant metrics and KPIs. Use data-driven insights to continuously drive and optimise strategies and tactics.
• Product Assets: Provide directional guidance to the appropriate marketing managers to ensure all product content is highly impactful. Collaborate as needed to ensure Sales have the tools to sell: for example, collateral, impact stories, launch decks, insight session decks, playbooks and battlecards.

Experience and Skills:

Essential:

• 8+ years of relevant experience in B2B product marketing with a proven track record of executing in high-growth and fast-paced environments.
• You are a strategist, yet execute brilliantly and understand strategy is nothing without execution. You are business savvy and know how to get things done
• You inspire others. You use your storytelling prowess in your product work, but also to evangelise about product marketing and build powerful coalitions.
• You are ferociously curious. Your active listening skills are exceptional, and you ask great questions.
• You thrive in ambiguity. You embody a growth mindset and are agile in your approaches, pivoting as needed.
• Creative and innovative. You show up to do brave work and lead others to do the same.
• Proven track record of cross-functional collaboration and creating alignment between Marketing, Product, and Sales teams.
• Powerful copywriting skills
• Exceptional communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organisation.

Desirable:

• Experience marketing to enterprise level prospects and customers.
• Past experience building a successful product marketing team

About You:

• You’re an enthusiastic self-starter – keen to help transform the way organisations develop their people
• You value inclusivity, being supportive and respectful of others
• You are open to change and take a collaborative approach to challenges
• You strive for excellence and have high expectations of yourself and others
• You operate with integrity, trust and professionalism and empower others to do so

Why join Corndel?

• We're committed to having a fully inclusive, welcoming and safe culture and always striving to improve.
• We provide an environment that is truly flexible and supportive, somewhere you will have autonomy over your role.
• We're a leader in our field, with quality and excellence at the heart of what we do.

As part of our commitment to create an inclusive workplace where all colleagues can be their true selves, excel in their roles and progress in their careers, we recognise the importance of embracing the diversity in the working population and making Corndel a fully accessible employer.

As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme, when submitting your application, please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview, in some recruitment situations such as peak times, we might need to limit the overall numbers of interviews we offer.

If you have a disability that might affect any stage of the recruitment process, please let us know about any help or reasonable adjustments you need before any interview or assessment. We’ll work with you to make sure any appropriate support is in place and make the application process a more positive experience.

Corndel is committed to safeguarding and safer recruitment practices, and will undertake pre-employment checks on the successful candidate, including DBS Disclosure.