Marketing Director

2 months ago

London, UK, United Kingdom OpenBet Full time

Who We Are:

The world's top sports betting and lottery brands choose OpenBet as their partner for world class content, leading tech and tailored service. We have their back, so they’re ready with exciting, memorable and safe sports betting experiences to entertain billions of players worldwide.


Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.


The Goal:

OpenBet’s mission is to power growth and player engagement for operators through a global betting ecosystem that delivers at scale, at speed, at every great sports event.

OpenBet builds and distributes a wide range of in-house and third-party sports content that enable operators to provide deeper and richer betting experiences for their players. This includes proprietary content technology from SportCast that allows players to combine multiple bets on a single game through a product called BetBuilder.


What You'll Do:

As the Marketing Director for OpenBet, you will work closely with the product team to develop and lead the go-to-market strategy for the global business. Your focus will be on brand positioning, public relations, communications, and developing marketing campaigns to drive both new and existing business. You will be responsible for driving our pipeline of products to market through digital channels and events, ensuring our offerings reach their full potential and resonate with our audience. Additionally, you will collaborate with cross-functional teams to create and implement strategic marketing initiatives.


  • You will lead a team of 8 with a focus on product marketing, events, digital, and design & operations.
  • You will have cut-through ideas that drive awareness, consideration and preference across our portfolio of market-leading sports content products.
  • You will design and execute marketing plans working across our global Product and Commercial teams and our global creative hub in London. You will enjoy a fast-paced, creative, ambitious, and collaborative environment.
  • Craft the marketing strategy for our product suite, including aligning priorities with cross-functional internal teams and delivering hard-hitting, impactful marketing plans.
  • Develop product narratives, social channel strategies and media messaging across the content product suite
  • Drive customer engagement by optimizing product release campaigns including messaging frameworks and commercial materials.
  • Develop plans to showcase our content proposition across events, trade shows and speaking platform opportunities
  • Lead competitive landscape analysis, global marketing process enhancements and dynamic marketing testing


The Player

What You’ll Bring:

Joining the OpenBet team as the Marketing Director will help you learn, grow and take your career to the next level. With that we do want you to bring passion about technology along with technical ability.

  • 10+ years B2B marketing experience in the betting and gaming industry
  • Brand positioning and go-to-market strategy across OpenBet’s product suite
  • A passion for storytelling and an ability to develop consistent narratives for powerful communications
  • Understanding of the media landscape as well as brand or entertainment marketing strategy
  • Proven track record in delivering metric-based digital and traditional marketing execution across multiple platforms
  • Ability to thrive in cross-cultural organisations i.e. various geographic locations, cultural sensitivities, effective international communication.
  • Leadership experience within a matrixed organization with proven ability to work cross-functionally within a global team


What’s The Score

What We Can Offer YOU:

  • Attractive benefits, an open and supportive environment as well as a modern and exciting workplace
  • The opportunity to interact with global teams on a regular basis as you and our business continues to develop & grow
  • Tangible and genuine development - at OpenBet, you can take your career where you want it to go
  • And if that’s not enough; enjoy flexible working whilst we provide you with the guidance and development skills you need to progress and enhance your career
  • We have a collaborative office environment with our team members in office 3 days per week.


Working Conditions:

Permanent opportunity, London Chiswick Park

Mon-Fri - 37.5 hours per week


OpenBet is an equal opportunity employer committed to a diverse and inclusive work environment.


Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.


Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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