Product Marketing Manager

4 weeks ago


Redditch UK, Worcestershire, United Kingdom Vivo Talent Solutions Full time

Overview:

A leading manufacturer are looking for a Product Marketing Manager, to lead and grow their industrial and exterior lighting lines. The role will report into the Marketing Director and is a strategic customer-centric role, linking new product development, marketing and sales.


Key Responsibilities:

  • Identify target markets and required products in line with business strategy.
  • Analyse market trends, regulations, and competitor strategies in industrial and exterior lighting.
  • Manage product lifecycles to maximise profitability through value engineering and pricing strategies.
  • Develop strategic plans based on pricing, competition, and product specifications.
  • Create marketing tools to highlight unique selling points and value propositions for sales teams.
  • Draft briefs and business cases for new product ranges, incorporating market and customer insights.
  • Assist in establishing product costs and market pricing relative to competitors.
  • Support the creation of marketing content and materials.
  • Train and support sales teams, both domestically and internationally.
  • Manage key customer relationships, developing tailored product solutions.
  • Provide bi-annual reports on product performance, market trends, and recommended actions.
  • Conduct CPD seminars for internal and external audiences.


Qualifications:

  • Strong technical knowledge of lighting applications.
  • Familiarity with British Standards and industry guidelines.
  • Excellent communication, presentation, and analytical skills.
  • Ability to influence cross-functional teams.
  • Strong problem-solving skills and teamwork.
  • Willingness to travel domestically and internationally.



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