Head of Growth
2 months ago
Head of Growth - Luxury Lifestyle
London - Hybrid (2 days in office)
Up to £70,000
A sustainable luxury lifestyle brand is looking for a Head of Growth to join their London Head Office. The primary focus of this role is to develop and establish an aggressive customer acquisition and sales growth plan; you will be managing PPC, paid social and CRM.
Responsibilities:
• Manage PPC and execute all social media ads
• Create a robust CRM cycle for new leads and repeat purchasing
• Develop and establish prospecting, retargeting and branding strategies
• Develop customer lifetime value modelling
• Deliver digital acquisition campaigns across multiple channels
• Cross channel budget management
• Analyse channel and campaign performance
• Trend analysis to determine high return strategies
• Future modelling with significant investment
Requirements:
• A degree in marketing, economics or applied statistics is preferred
• 6+ years of digital performance marketing experience
• Experience managing multi-million-dollar direct response marketing budgets
• Experience developing and optimizing large-scale acquisition campaigns
• Unparalleled analytical skills
• Previous online fashion, beauty or home experience
• Expert in navigating digital media platforms
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