Customer Loyalty

2 weeks ago


London, UK, United Kingdom Growth & Company Full time

Growth & Company are hiring a Retention & Customer Loyalty Lead for a £100M+ global fashion business HQ'd in London. Having experienced significant growth and with exciting plans over the next few years, the team is investing into adding to their CRM, retention and loyalty team, reporting into the Head of Digital Marketing.


As a Retention & Customer Loyalty Lead you will be part of the CRM team and work cross-functionally to create and execute marketing strategies that increase customer retention and drive revenue growth. You are responsible to translate analysis into campaigns, features and process improvements that delight customers, to continue to grow the brand particularly in the US market.


What you'll do:

  • Work alongside the Head of Digital Marketing to develop and lead the retention strategy, designing innovative, data-driven initiatives that drive customer loyalty and lifetime value.
  • Analyse customer behaviour and segments to define key metrics to identify opportunities for growth.
  • Build and execute personalised customer journeys across email, digital channels, and beyond to enhance the customer experience.
  • Work cross-functionally with email, online marketing, creative, and trading teams to develop and execute strategies that increase customer life-time value, to achieve revenue and profitability goals.
  • Report on retention KPIs, sharing actionable insights and recommendations with stakeholders.


You have:

  • Relevant experience in a marketing role in a consumer goods business
  • Affinity with E-commerce and performance improvements in complex processes
  • An entrepreneurial mindset and a relentless focus on improvement
  • Experience with SQL, BigQuery and Google Analytics is a plus


You will be successful if

  • You create products / solutions for the business which lead to impactful, actionable insights and deliverables
  • You are highly analytical, love technology, look for solutions
  • You make an impact by driving data-driven business decisions
  • Are positive, collaborative, work hard but have fun


Why join:

  • Opportunity to work alongside an industry leading and fun team in a VC backed consumer business
  • Competitive salary + benefits package
  • Hybrid working environment, with a gorgeous office in Central London


Sound like you? We’d be keen to chat


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