Senior Marketing Manager

3 weeks ago


London, UK, United Kingdom Better Days Recruitment Full time

My client is a pioneering blockchain organisation that is doing exciting and innovative work within the industry.


Due to ongoing growth, they are seeking a Senior Marketing Manager with experience of working within the blockchain industry, and GTM to join their team.


This is a fast-paced environment where no two days are the same, making it ideal for someone with a background in start-ups, emerging technology, or crypto environments.


Role & Responsibilities not limited to;

  • End-to-end campaign management - from strategy to execution
  • Ensuring all campaigns align with brand guidelines and company objectives.
  • Co-lead content creation in the following channels - websites, blogs, social media posts, press releases, and events
  • Leading & Co-ordinating Junior members of staff
  • Implement SEO strategies aimed at increasing online presence and improving organic search rankings.
  • Lead community engagement on their channels, particularly Twitter and LinkedIn, grow the community and interact with its members
  • Establish and build relationships with key influencers and opinion leaders within the crypto / blockchain industry.
  • Collaborate with internal teams to ensure marketing efforts align with company objectives and product development.
  • Conduct market research to identify trends and customer insights


You will need to have;

  • Previous experience in a similar Senior Marketing Manager role with a passion for the blockchain industry
  • Ability to work in a fast paced environment ideally start-up, tech or crypto
  • ‍Experience with GTM Strategy
  • Experience of event management
  • Experience of implementing marketing strategies
  • Experience writing blogs, articles, web-content and social media content
  • Effective time management and organisational skills
  • Ability to adapt to change & a creative mindset
  • Project management skills
  • Excellent verbal and written communication skills, with experience writing blogs and social media content
  • Strong analytical skills for evaluation and decision-making
  • Proficiency in using; Google suite, Google analytics, Search console, Social Media



Please note there may be some international travel required for this role


In return, they offer a competitive salary and the opportunity to work in an organisation that is engaged in exciting projects within the industry.



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