Head of Acquisition Marketing

Hola

Were On the Beach. Theres over 500 of us, mostly at home, and sometimes in our office in Manchester.

We send nearly two million people on holiday every year (not together) and were expecting to get to three million pretty sharpish. Why? Because were the only holiday company who truly gets why going on your holidays is the best week or two of the year.

With our market-leading offers, scalable, flexible and innovative technology, strong customer-value proposition and low cost base, were challenging existing players and redefining how customers book, manage and experience their holidays.

And it doesnt stop there. With huge opportunities for growth, were on a long-term mission to become Europes biggest and most loved online retailer of beach holidays, so our storys only really just begun

We're on the lookout for talented, beach-loving people to join us and contribute to the next chapter of our story. You will get to work on interesting projects and will be given the tools and autonomy to have the chance to make your impact on our growth plans.

We're a down to earth and friendly bunch, with little bureaucracy or hierarchy, and whilst we may have grown in size, we've not lost our entrepreneurial spirit. It's in our DNA.

**What you'll be doing**

As Head of Acquisition Marketing you will be an integral part of our dynamic Marketing team, responsible for scaling the paid-media growth engine to profitably acquire new customers. You will lead a specialist team (currently six but growing) and manage a (growing) eight-figure budget, reporting to the Director of Acquisition & Retention and partnering closely with Brand, CRM, Product and Finance.

**Key Responsibilities**

Growth Strategy & Planning
- Set the annual acquisition strategy, translating revenue goals into clear RoAS/CPA and new-customer targets
- Build quarterly plans, roadmaps, investment scenarios and maintain forecasts that link media inputs to new customer acquisition, bookings, and lifetime value

Channel Leadership & Execution
- Direct hands-on or oversight ownership of paid media channels including Search, Display, Video, Social, Affiliates, and others
- Ensure flawless campaign execution, creative testing and budget pacing; introduce automation and AI-led optimisations where beneficial
- Able to lead the efforts to build new channels, new geographies from scratch
- Set the strategy, roadmap, and continuous improvement plan for each paid media channel

Team & Vendor Management
- Lead, coach and scale a performance team (currently six) across multiple functions (different media channels, analytics, etc)
- Set OKRs, run weekly performance rituals and nurture career paths
- Select, negotiate with and govern agencies, networks and tech vendors; maintain majority of buying in-house for speed and control

Data, Insight & Reporting
- Responsible for the reporting of key Acquisition metrics (new customers, CPA, ROAS, LTV) and secondary metrics that are key drivers
- Responsible for identifying key opportunities using data to drive growth of new customers, revenue, and profit
- Champion incrementality testing, multi-touch attribution and MMM/econometrics to optimise channel mix
- Present weekly and monthly performance narratives, risks and opportunities to senior leadership and the C-suite

Creative Excellence & CRO
- Drive the plans and continuous process of creative optimisation whether text, images, or video
- Drive the plans and continuous process of landing page optimisation for Customer Acquisition
- Manage, direct, and collaborate with internal and external teams to deliver the above

Budget & KPI Ownership
- Manage an eight figure annual budget; allocate spend dynamically to hit volume and efficiency goals
- Balance near-term CPA/ROAS targets with long-term customer lifetime value and payback windows
- Able to proactively and deftly manage the budgets in an agile way, to deliver the best Acquisition outcome from the overall budget
- Identify and make key investments into technology and services (external and internal) to enhance delivery against KPIs

Innovation & Thought Leadership
- Paid media is a rapidly evolving area; able to provide thought leadership to pioneer new channels, technologies, processes, and methodologies.
- Have experience or knowledge of what best in class looks like within travel and broader eCommerce sectors

**You'll be a great addition to our team if you have the following skills, knowledge and experience**

[Must Haves]
- Minimum 8 years experience leading a cross-channel marketing team in a B2C company with online as the key sales channel
- Experience in a highly competitive industry for paid media, and in a sector with infrequent purchases, high average order values
- UK experience, and at least one other European country
- Inhouse experience within a brand and experience managing external agencies
- Prior hands-on data or analytics experience
- Prior hands-on experience in at least three digital marketing chan