Freelance Head of Acquisition

7 days ago


Manchester, United Kingdom The Candidate Ltd Full time

**Freelance Head of Acquisition - South Manchester (Hybrid) - From £800 per day - Financial Services**

Our client who are a leader within their field are looking for a Head of Acquisition to join their team as soon as possible on an interim basis whilst they recruit for the role on a permanent basis.

In this role you will be reporting directly into the CCO and will be responsible for a team of five direct reports.

The company are based in South Manchester and will be operating the role on a hybrid basis where in which you will be required to go into the office three days per week; however, there is some flexibility on this.
- The position is to start as soon as possible and the IR35 status for this role is Inside IR35._

**Role responsibilities**
- Define, implement and own the customer acquisition and activation strategy
- Develop and optimise existing channels such as: SEO, PPC, Affiliates and CRO
- Own and continuously optimise the public website to drive increased acquisition
- Responsible for overseeing five direct reports and supporting a team of 14
- Improve onsite conversion rates to maximise new customer volumes
- Hands on Full funnel digital marketing operations and strategy responsibility
- Maintain the first line of compliance defence by ensuring individual adherence to business processes and procedures that are designed to meet the regulatory standards set out in the relevant FCA rules and guidance
- Background within Financial Services preferred
- Previous Head of Acquisition experience is essential (at least six years)
- Strong commercial knowledge across all digital channels including: SEO, PPC, Affiliates, Display, Social, Programmatic and others
- Deep knowledge of sales funnel management and conversion rate optimization tools and techniques
- Knowledge of digital platforms such as Google 360, Google Marketing Platform, A/B testing platform and others
- You will need to be a confident individual who is used to working at pace and has a proven track record of delivering the best outcome.



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