Communications Assistant

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Guidance

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Role Summary

Established in 1913, The Rep has an unparalleled history as a pioneering repertory theatre and the launch-pad for some of the most exciting talent in UK theatre both past and present. Today it is a producing powerhouse with three auditoria - The House, 820 seats; The Studio, 300 seats; The Door, 150 seats - as well as extensive on-site production facilities.

Under the Artistic and Executive leadership of Sean Foley and Rachael Thomas the theatre is in the midst of a process of significant renewal, with the vision of being a national and international centre for artistically ambitious popular theatre in all its forms: comedies, dramas, musicals, dance-theatre and family shows. Revivals, new work and commissions will play in all three theatres. Many of its productions already go on to enjoy future life through commercial transfers and national/international tours.

These are exciting times for The Rep and the city of Birmingham. The UK’s 'second city’ has the youngest population in Europe, and is the most multicultural city in the UK. It is a city full of dynamism and energy, and currently undergoing its own renaissance as one of the fastest growing cities in the country.

Part of The Rep’s mission is to ensure that its programme is truly representative of the city it serves, and we aim to imaginatively engage with the people of Birmingham and beyond to create productions that fill our theatres with its people. In every endeavour, we promote inclusivity, diversity, and equality.

JOB ROLE INFORMATION

Working in a busy, exciting and fast-moving marketing, PR and communications office, you will support on a range of marketing activity that promotes the work of The Rep (on and off stage) in an imaginative, relevant and inspiring way. You’ll contribute to campaign planning and delivery in order to develop audience retention, loyalty and frequency. This role would suit someone early in their career but eager to progress in the world of PR, communications and social media.

Birmingham is one of the most diverse cities in the UK and our location means over 4.5 million people can access our theatre within 45 minutes. If you’re not already a West Midland’s resident, you’ll want to get to know Birmingham and its people first-hand and will be a passionate advocate of theatre being for everyone regardless of background.

Specific Responsibilities

Communications and PR
- Deal with media enquiries and requests in collaboration with the Press and Communications Manager.
- Provide administrative support across a wide range of communications and marketing activity.
- Maintain and develop the Media contacts database ensuring it is up to date and accurate at all times.
- Working with the Producing department to administer the invitation process for Rep Press Nights and other Rep events including issuing invitations, collating RSVP’s and distributing tickets.
- Meet and greet media contacts at events and media calls.
- Update our website; creating and amending webpages with news items, cast updates and bespoke blog content using The Rep’s CMS (WordPress).
- Create engaging content for a wide variety of platforms, including press releases and cast Q&A’s.
- Source and compile biographies and imagery of cast and creative teams to support PR activity and programme production.
- Escort artists and spokespeople to media opportunities and interviews.
- Attend media visits to other locations across the UK, escorting media and capturing content on behalf of The Rep.
- Assist with photocalls and production photography, working alongside photographers and videographers.
- Aid with the reporting on press and media coverage for The Rep and its productions using media monitoring tools.
- Be an ambassador and show a clear passion for the output of The Rep and the arts and culture in Birmingham.
- To work some evenings and weekends to attend or work special events or to see upcoming productions.

Social Media
- Support the Press and Communications Manager in scheduling content across Facebook, Instagram, X and Tik Tok.
- Create bespoke, high quality copy and other content tailored to different social platforms and audiences including video.
- Proactively seek out content that reflects the aims and ambitions of The Rep as well as driving ticket sales.
- Request staff, creatives and cast members to create engaging content for various platforms.
- Accurately report on the success of social media campaigns using analytics.

Audience Development
- As part of the marketing team, work on initiatives to broaden attendance, engagement and reach the widest possible audie