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PPC Specialist

3 weeks ago

Bournemouth, United Kingdom Upperdog Ltd Full time

**Who are Upperdog?**

Upperdog is a digital marketing agency based in Bournemouth town centre. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’ If you want to know more take a look at our website or have a nose on Instagram.

**So, what does the role involve?**

As a PPC specialist you’ll be passionate about all things pay-per-click working predominantly on Google Ads and Microsoft Ads campaigns. In this role you’ll be responsible for overhauling underperforming accounts, setting up new PPC accounts and supporting colleagues with their PPC strategies. You’ll be up to date with the latest platform updates and best practice approach, knowing how to run successful campaigns across Search, Shopping, Performance Max, Display and Remarketing.

Working alongside the marketing team and reporting to the Marketing Director, you will be a team player who is happy delving into data with an eagerness to support your colleagues and generate excellent results for clients.

**What will you be doing?**
- Responsible for the PPC strategic approach the agency takes across client accounts, covering Search, Shopping, Performance Max, Display and Remarketing.
- Creating new PPC strategies for clients
- Overhauling inherited PPC accounts to improve performance
- Optimising and managing campaigns
- Monitoring results and provide recommendations and strategies always looking for ways to consistently improve.
- Focus on constant optimisation and expansion to drive growth.
- Liaise with the clients directly regarding PPC and always look to exceed their expectations.
- Work on a range of projects from small SME clients to large, internationally recognised brands.
- Effectively manage a wide range of PPC budgets from £1,000/month to £50,000/month.

**What skills & experience do you need to have?**
- The most important thing is a genuine passion for PPC with a data led approach.
- 2 + years’ experience in PPC (ideally, within an agency environment) with proven experience in delivering PPC campaigns and independently managing those campaigns.
- Experience across the board in all aspects of paid media including Google Ads/Bing Search, Shopping, Remarketing and Display.
- Have an analytical approach with excellent data led reporting skills. Be confident and familiar with GA4 tracking, analysis and reporting.
- Ability to work to tight deadlines and in a fast-paced agency environment.
- Good problem solver and a great team player with a keen eye for detail.
- Experience writing scripts and using the latest tools and features to build and manage accounts at scale.
- Google Ads certifications
- Google Data Studio and Google Tag Manager experience
- SA360 and DV360 experience
- Programmatic experience
- Evidence of previous campaigns and results
- Dog lover

**What benefits can Upperdog offer you?**
- 30 days’ holiday plus Bank Holidays
- Flexitime
- Option to WFH 3 days per week
- Monthly team lunches
- Casual dress code
- Budget towards events and training courses
- Pension scheme
- Parking or gym membership contribution
- Quarterly team building - from the New Forest water park, crazy golf to virtual quizzes
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach.
- Working in a small company, you can have a big impact. You have immediate access to company directors.
- Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
- And more

**Job Types**: Full-time, Permanent

Schedule:

- Monday to Friday

**Experience**:

- PPC: 2 years (required)

Ability to Commute:

- Bournemouth BH2 5BD (required)

Work Location: Hybrid remote in Bournemouth BH2 5BD

Reference ID: PS012022