Paid Search Specialist

**Role**: Snr. PPC Manager

**Function**:Performance Paid Search, Client Growth

**Reports to**:Director

**Core Responsibility**: Drive profitable growth for our clients through data-led performance marketing and strategic planning.

**KPI**:Client New Customer Revenue Growth, Client retention and Cross Service upsells

**Experience Level**:Mid-level (3+ years)

**This is LeadChoice**:
We build lean, high-output lead generation systems that turn attention into qualified pipeline. Our focus is simple: get you more buyers - tying quote value and sales value to every lead, every channel. Under two years young and scaling, we specialise in paid social, paid search, landing pages and conversion ops and analytics for service brands that want growth now, not later. We move meticulously, with precision, and full ownership - winning with integrity, testing relentlessly, and evolving fast - so leaders can lead and sales teams can close.

**Our Values**:

- **Full Ownership** - Accountability is our North Star
- **Integrity**:

- Do what's right, not what's easy
- **Momentum Mindset**:

- High-energy execution that turns demand into deals
- **Incremental Mastery**:

- Brick-by-brick improvements that compound into scale
- **Positive Energy** - Passion fuels performance

**The Opportunity**:
We’re a young, scaling performance outfit, and we’re hiring a PPC Manager to help build the engine as we floor it. You’ll own end-to-end Google Ads - Search, Shopping, and PMax - designing, launching, and optimising campaigns that create qualified pipeline and real revenue (tracked from quote to sale, not just clicks). Expect clear hypotheses, disciplined testing, tight account structure, sharp creative iteration, and conversion tracking that stands up to scrutiny.

Because we’re early, your fingerprints will be everywhere. You’ll shape playbooks, refine processes, influence tooling, and surface growth levers across a varied client roster. You’ll set targets, forecast impact, report what matters, and build trust by tying spend to outcomes. If you want responsibility, speed, and the chance to have outsized impact on how we grow - internally and for clients - this is your arena.

**What You'll OwnCampaign Excellence & Growth**:

- **Manage and optimise high-impact Google Ads campaigns** across Search, Display, and Performance Max
- **Analyse performance data with a keen eye**, identifying opportunities and acting on insights that drive real, profitable business growth
- **Deploy advanced bid strategies, audience targeting, and ad extensions** to consistently exceed client ROAS and CPA goals
- **Conduct rigorous A/B tests** to improve CTR, conversion rates, and ad relevance across your portfolio

**Client Partnership & Success**:

- **Serve as the trusted strategic advisor**for 10-15 client accounts, translating their business goals into winning PPC strategies
- **Deliver clear, insight-rich performance reports** that tell the story behind the numbers
- **Build relationships based on transparency**, proactive communication, and consistent results

**Strategic Innovation & Collaboration**:

- **Work closely with senior team members**to align on strategy and solve complex challenges
- **Share knowledge and insights**with the wider team, contributing to our collective growth
- **Contribute to workflow improvements** and operational excellence initiatives

**What You BringEssential Experience**:

- **3+ years of hands-on Google Ads management** within a digital marketing agency
- **Proven track record of managing multiple client accounts** simultaneously while maintaining high performance standards
- **Strong analytical skills**with experience in data interpretation and performance optimisation
- **Demonstrated ability to build and maintain client relationships** based on trust and results
- **Self-motivated with excellent time management** and prioritisation skills
- **Fluent English** communication skills, both written and verbal

**Technical Expertise**:

- **Deep understanding of Google Ads platforms**(Search,, Display, Performance Max)
- **Experience with bid management,** audience targeting, and conversion tracking
- **Proficiency in Google Analytics**, Google Tag Manager and other relevant tools
- **Strong Excel/Google Sheets skills** for data analysis and reporting
- **Knowledge of lead gen or ecom.**best practices and conversion optimisation

**What Would Make You Stand Out**:

- **Experience with other paid media platforms** (Meta, Microsoft Ads, etc.)
- **Background in lead generation**:

- **Understanding of key business metrics**, profitability and client margins
- **Experience mentoring** junior team members
- **A passion for staying current**with industry trends and best practices

**What We OfferCompetitive Package**:

- Competitive salary commensurate with experience
- Performance-based bonus opportunities
- 28 days paid holiday plus bank holidays
- Your birthday off (because everyone deserves to celebrate)

**Profession