CRM Lead

1 week ago


Portsmouth, United Kingdom Charity People Full time

Their vision: to be the world's most inspiring Naval Museum. Their mission: inspiring learning, enjoyment and engagement with the story of the Royal Navy, and its impact in shaping the modern world. With sites across the UK, this is a fantastic opportunityfor a talented Digital Marketing Lead to become part of an exciting growth strategy for this world leading Charity Heritage organisation.
We are pleased to be supporting the National Museum of the Royal Navy in their search for a CRM Lead. As CRM Lead you'll lead the implementation of the NMRN Marketing Strategy for Customer Relationship Management and Customer Service and embedding a cultureof CRM in the organisation. You'll also Support the Customer Relations Team in delivering high quality customer communications across digital platforms and via the phone in support of marketing campaigns; ensuring we engaging diverse audiences, increase awareness,drive footfall and generate revenue.
This is a really exciting opportunity to lead on the development of the Customer Relations System managing its implementation with ticketing, fundraising, finance and enquiries functions. You'll drive NMRN's understanding of the customer journey and increasingcustomer loyalty/retention, through evaluation of the digital touchpoints and improvement of the visitor experience.
Our CRM Lead will have:

- Experience of a range of customer database platforms
- A strong background in customer acquisition, re-engagement and retention strategies
- A track record of delivering ROI from carefully deployed customer journey segmentation
- Experience of working with key stakeholders across a variety of areas to gather requirements & deliver a customised CRM service
The NMRN is highly entrepreneurial, and you'll need to be a confident team player - no egos here, innovative, and be able to juggle the opportunities and demands of a world leading heritage organisation and multi-site national tourist attraction. The team isagile with a fantastic no blame culture that fosters innovation. The pace here is fast and it is all hands on deck.
There is a genuine, flexible and grown-up working culture here at NMRN. The role will be a mix of home and head office working (Portsmouth) at least 1 day per week.
For more information about this fantastic opportunity please get in touch with your CV ASAP with Ellen Drummond and Alice Wood at Charity People.
Closing 14th January



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