Social Media Lead

2 weeks ago

Preston, United Kingdom IVG - I Vape Great Premium E-Liquids Full time

The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.

We’ve achieved so much and we have no intention of slowing down.
- We think big, pushing the limits of what’s possible
- We challenge ourselves every time.
- We use our passion, expertise and creativity.
- We take pride in helping millions of smokers quit smoking.

We are seeking a Social Media Lead to join our multi-disciplined in-house marketing team. This role will work across all social media platforms; Contributing to help us to grow to achieve the annual objectives that embodies the goals of core message of IVG. A healthier alternative to smoking.

**Reporting to** : Head of Marketing

**Main duties**:

- Responsible for the growth and development of the social media strategy to foster engagement and brand awareness.
- Work closely with eCommerce and Digital Marketing to create and implement the social, branding and multi-media communications strategy to assist in lead generation; retaining customer loyalty to increase customer lifetime value; increasing ATV; increasing new customer acquisition within agreed budgets.
- Work closely with Content Marketing to disseminate engaging and compelling content that reinforces the business’ expert status.
- Understand and research the market to create new and exciting ways of engaging with the target audience across all social channels driving traffic to the website.
- Lead in the reporting of social activity, constantly striving to improve engagement and outreach to build our tribe.
- Responsible for the planning of the social calendar and scheduling all social activity.
- Assist in organising and facilitation of exhibitions & events.
- Understanding of marketing campaigns and brand strategy.
- Prioritisation of workload to meet agreed deadlines.
- Liaison with external agencies and printers where required.
- Working knowledge of analytics, scheduling, photoshop and video editing software

**Role requirements**:

- 3 years’ experience, working in marketing or communications is desirable.
- Excellent communication and copywriting skills.
- Basic knowledge of photoshop / video editing software desired but not essential.
- Digital marketing understanding.
- Pro-active, detailed approach to tasks with the ability to use own initiative.
- Energy, enthusiasm and a can-do attitude.
- A great communicator both verbally and written.

**Job Types**: Full-time, Permanent

**Benefits**:

- On-site parking

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Preston, Lancashire: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social media management: 3 years (preferred)

Work Location: In person

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