Employer Brand Specialist

1 day ago

Warwickshire, United Kingdom Pontoon Full time

**Role - Employer Brand Specialist**
**Location - Warwick**

**Duration - 6 months**
**You'll Spend Your Time on The Following**:

- You will think and act strategically to translate The Client's employer brand to our local markets, positioning us as an employer of choice (ensure that we present the whole story of what it is like to work at the client across multiple channels)
- Take ownership of various tools and programs to extend the brand's reach, such as our People Blog, Glassdoor, LinkedIn, global career site, social channels, etc.
- Act as the key point of liaison to work with the New Talent recruitment team, employer brand team, and external agencies to create and run a multi-channelled, integrated marketing plan that differentiates our brand and support the growth plans for New Talentrecruitment
- Plan out a campaign from awareness through to conversion
- Manage the creation of a set of marketing assets (brochure, web, adverts, videos) to use throughout the campaign
- Work with external agencies to manage key channels (including social media and digital advertising), and regularly monitor to make relevant changes based on performance and feedback
- Collaborate with the Diversity, Equity and Inclusion team to ensure messaging has alignment and that content is continually crafted with an I&D lens
- Create and implement strategies for building a talent network/talent community
- Build and maintain trust and influence with marketing, communication, DE&I and talent acquisition teams
- Provide measured, accurate analysis and feedback to allow the recruiting teams to scale and achieve operational efficiencies where possible
- Drive awareness of the Client as a serious player in STEM (science, technology, engineering, and mathematics), with specific focus on diversity, through external events and engagement such as conferences and careers fairs
- You will create financial efficiencies through meticulous vendor management to ensure maximum value for the Client.
- Liaise with social media representatives, creative agencies, and internal teams to create engaging content.
- Create and run a content calendar, planning and reporting performance monthly

**We're Excited About You, If You Have**:

- Experience of working in Employer branding, digital marketing, content marketing or social media marketing
- Knowledge of recruitment marketing channel mix including emerging media and technologies, with experience running paid media campaigns
- Partnered with global talent acquisition teams to understand their unique challenges
- Passion about furthering the efforts within diversity, equity, and inclusion
- You have experience distilling concepts and presenting them to new audiences in a way that drives adoption and execution
- Superior analytical and reporting skills; ability to compile, develop and report on key metrics (examples include Excel, Google Sheets, Google Analytics, etc.)
- Impeccable writing and grammar with a knack for compelling storytelling
- Strong organisational and project management skills with meticulous attention to detail
- Experience delivering results while juggling multiple projects
- Proven ability to influence without authority
- Bonus points if you have worked with a CMS to create, edit, and manage content for external consumption
- Video editing experience preferred but not required
- Experience with Adobe Creative Suite but not required
- Pontoon is an employment consultancy and operates as an equal opportunities employer

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