Digital Marketing Officer
2 weeks ago
My client are a prestigious law firm. They are seeking a Digital Market Officer to join their Marketing function on a full-time, permanent basis.
Key Responsibilities:
- Work closely with the Head of Digital & Digital Manager to drive the development and implementation of the firm’s digital and data strategy.
- Deliver a roadmap of key activities and milestones for each of the channels above to expand the firm’s digital footprint.
- Develop good data and analytical management by designing effective reporting for end users (from lawyers through to business development coordinators) that are meaningful and easy-to-consume to drive performance improvements and enable us to compare results against key performance indicators & ROI.
- Develop better ways of working, utilising (where applicable) technologies, that will allow the firm’s key stakeholders to easily and efficiently publish content across multiple digital channels.
- Be responsible for monitoring and developing SEO and keyword tracking, including managing tools to improve website performance.
- Support on paid media advertising such as PPC and LinkedIn sponsored content.
- Work closely with our digital assistant to create and share high quality digital media (including video, podcasts & infographics).
- Provide proactive digital marketing advice to the firm and deliver high-quality end user support and training.
- Collaborate with other supporting teams to create impressive client-centric digital marketing campaigns.
- Keep abreast of current digital trends & technologies and proactively maintain and develop technical knowledge.
**Your skills and qualifications**
- Experience in a similar role, preferably in a professional services environment.
- Substantial experience in supporting complex digital marketing initiatives with a strong knowledge of web design and digital growth techniques.
- Be familiar with our digital technologies: Umbraco, Microsoft Customer Insights Journeys and Microsoft Sales Enterprise.
- Be a team player and able to manage own workload.
- Enjoy working in a challenging, demand-led environment where their expertise will be given recognition.
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