E-commerce & Digital Marketing Specialist

**Why Join Us**

At WatchNation, we’re proud to be one of the UK’s leading independent watch retailers, offering a wide range of brands and watches to customers both online and in-store. Our family-run business has built a reputation for excellent service, expert knowledge, and a genuine passion for watches.

We’re now looking for a creative, commercially minded **E-Commerce & Digital Marketing Specialist** to help take WatchNation’s online presence to the next level - growing our reach on platforms like Meta, TikTok, YouTube, and beyond by producing engaging content that resonates with our audience.

Alongside WatchNation, we’ve recently launched our own microbrand, Cestrian Watches, with exciting new collections in development. While your primary focus will be expanding WatchNation’s digital presence and online sales, you’ll also have the opportunity to contribute to Cestrian’s growth as part of our long-term vision.

With new product launches, international growth plans, and a fast-paced e-commerce environment, this is a chance to join a team where your creativity and ideas can make a real impact.

**The Opportunity**

This is a unique opportunity to join us during an exciting transition period as we migrate from WooCommerce to Shopify. You’ll play a key role in shaping the new store, supporting our international expansion, creating fresh, high-performing content in-house, and helping deliver an exceptional online experience for watch lovers worldwide.

You’ll work closely with our small, dynamic team on everything from product launches and marketing campaigns to trading decisions, customer experience, and brand growth—with plenty of room to make your mark.

**Key Responsibilities**

**Website Management & Optimisation**
- Build, update, and manage product listings, SKUs, and collections for maximum accuracy and appeal.
- Create high-converting landing pages and maintain a smooth, customer-friendly site experience.
- Assist with strategy for new international markets and optimising listings for different regions.
- Work with developers / software / apps to improve functionality and resolve issues quickly.

**Creative Content & Campaigns**
- Write engaging product descriptions, blogs, and website copy, optimised for SEO.
- Create and edit on-brand photography and video content in-house, showcasing products in lifestyle settings within our store.
- Create banners and graphics using templates to support merchandising on our site

**Social Media & Brand Growth**
- Manage TikTok, Instagram, Facebook, and emerging channels, building brand personality and community engagement.
- Produce platform-specific content including reels, short-form videos, stories, and trend-driven posts.
- Work with influencers and watch enthusiasts to boost brand visibility.
- Engage directly with watch forums and communities to help us stand out.

**Trading & Merchandising**
- Monitor market pricing daily to ensure products remain competitive across all key channels.
- Analyse sales performance, stock levels, and margins to make informed trading decisions.
- Manage promotional activity and implement discount strategies to drive sell-through.
- Identify opportunities for new product ranges or collections based on demand and market trends.
- Coordinate with suppliers and internal teams to ensure availability of high-demand SKUs and minimise out-of-stocks.

**Customer Experience**
- Take ownership of the full online customer journey, ensuring every interaction reflects our brand values.
- Collaborate with the team to improve FAQs, automated responses, and on-site content to reduce repeat queries.

**Analysis & Reporting**
- Monitor website and campaign performance, reporting on results weekly and monthly.
- Use insights to improve strategy, marketing messaging, and on-site performance.

**What We’re Looking For**

**Essential**:

- University degree in Marketing, Business, E-Commerce, or a related field.
- Experience managing Shopify or a similar e-commerce platform.
- A strong understanding of digital marketing, social media, and e-commerce best practices.
- Creative skills for producing photography and/or short-form video content.
- Excellent written and verbal communication skills.
- Highly organised and self-motivated, able to manage multiple projects simultaneously.
- A genuine passion for watches, fashion, or lifestyle e-commerce.

**Desirable**:

- 1+ years’ experience in a similar role (fashion, watches, or jewellery is a bonus).
- Digital marketing certifications i.e. Google Analytics, Google Ads, SEMRush etc.
- Knowledge of Adobe Photoshop, Canva, or similar tools.

**Benefits**
- Competitive salary (£25,000-£28,000 DOE).
- 20 days holiday + Bank Holidays.
- Employee discount on watches and accessories.
- Pension scheme.
- Real opportunities for long-term growth as we expand internationally.

This is a full-time, permanent role based in Hoole, Chester. Applicants must be able to commute or relocate before starting.

**Job Type