User & Market Researcher - Germany

2 weeks ago


Richmond, United Kingdom tails.com Full time

We are looking for a savvy German research professional to lead our Research Team and help drive our push into the German market. You’ll work closely with both cross functional teams and squads to drive forward our company strategy. As a D2C subscription business, in an emotive category, people love talking to us about their dogs. We need your help to make sense of what we hear and synthesise insights that will help drive our strategy to change the world of pet food for good.

**Changing the world of pet food for good**:
We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe - backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals - and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

The research team is at an inflection point. What’s got us to where we are is strong User Research practices, a deep understanding of our existing customers and a close relationship with our product and design colleagues. As we mature as a business we’re now starting to look more and more at the world _outside_ of our existing customers, and how to integrate more with market research and trends in the wider industry. You’ll be an integral part of this growth.

**_ Build our brand_**:

- We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong._
- Sound like a team you want to join? Here’s how you’ll make a difference:_

**The role**:
You’ll work within our Research team, but spend most of your day with our Germany country team. You’ll split your time between understanding how changes to our global product land in Germany and conducting larger research projects specifically aimed at the German market. You’ll report into the Senior Research Manager and work particularly closely with our Product Design, Product Management and Proposition teams.

**The things you’ll do**:

- You’ll work with the Germany country team to shape the research agenda for the German market.
- You’ll conduct primary research directly with German consumers, using a range of techniques. In particular you’ll be comfortable with User Experience testing and Quantitative methods.
- You will be the person evangelising for the German consumer and helping others around you really understand what dog owners in Germany value and how they think.
- You’ll feed into the product roadmap for Germany, and escalate those ideas when they have implications for our core product.
- You’ll help structure the insights you find, and help others to make use of them through a mixture of workshops, presentations and written communication.

**The skills you’ll bring**:

- You’ve got native fluency in the German language. Enough that you can make consumers in the market feel at ease when conducting interviews and understand the cultural nuance of what they’re telling you.
- Experience of using a range of research techniques to solve business problems. You’ll know both how to execute qual and quant research, how to choose which one and how to make sense of the results together. You can explain how to manage bias, how to qualify respondents and how to ask the right questions.
- You’ll know how best to reach the German consumer and what some of the best tools and platforms are for that market.
- You’ve worked in consumer facing brands and can draw on past examples of telling the difference between what consumers do, say, and think.
- A clear & engaging communicator, comfortable working directly with analysts, engineers, product teams, and marketing teams. You know how to tell a great story.

What’s next?
- If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic._
- Here’s a taster of how our recruitment process works:_
- _
Once you have applied your CV will be reviewed by the Hiring Manager._
- _ If selected, you will then have a call with the Talent Acquisition Manager for 30 minutes to understand more about your skills and experience._
- _ Should you be successful, the next stage will be a video call with the Hiring Manager for 45 minutes._

**Our Commitment**:
**What's in it for you?**:

- Competitive salary, reviewed annually.
- Annual bonus, based on company performance.
- Flexible core hours, giving you true work life balance.
- Expected at least 1 X Day in (Richmond, London) O



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