Insight Executive

1 day ago

Bradford, United Kingdom The Candidate Full time

**Insight Executive - Bradford (Hybrid) - £28,000 - Marketing Agency**

We're working with a leading shopper marketing agency who are looking to expand their team due to winning a number of high profile clients. In this role you will develop innovative projects to evaluate and predict media performance, using a wide range of data analysis techniques. You will also assist in the creation and delivery of insightful media performance reports that are used to optimise the marketing strategies of your allocated household name retail brand.

In a nutshell, you will be working with the wider team you will create, track and analyse in-store and digital campaign evaluations that provide strategic value to their clients. In return, they can provide you with some genuinely rewarding benefits, including:

- £1200 annual wellbeing fund
- £500 education/development budget
- Free Headspace subscription, Employee Assistance Programme and a wellbeing focused culture
- Opportunities for accelerated progression and a generous bonus scheme

**Responsibilities**:

- Create, track, and analyse in-store & digital campaigns using a variety of methodologies with a focus on test vs control
- Use a wide range of data analysis techniques to develop solutions for evaluating campaign performance (i.e. solution to understand the long-term impact of 4-week activations)
- Develop, document, and monitor predictive models. Using Python on a variety of analytical techniques including clustering, decision trees and random forests.
- Participate in the planning and design of new analytic products for internal and external use
- Drive innovative and proactive projects forward such as driving efficiencies in our evaluation process and store targeting techniques - Comfortably present your work to stakeholders, including team leads
- Assist in the creation of internal training content in order to help upskill client teams on how to deliver compelling and credible post campaign evaluation reports to clients.
- Use our in-house data portal Plan-Apps to create best-in-class insight reports that help both our internal teams and clients derive actionable learning.

**About you**:

- Proven experience in a data analysis role at a similar level.
- Experience using programming languages such as Python and R.
- Experience working with regression models and a strong understanding of the e-commerce landscape is advantageous.
- Strong numeracy skills and ability to interpret complex data and advanced excel skills with the ability to create complex formula and visualise data.
- The ability to adapt to an agile working environment with clear organisation and prioritisation skills to manage workload effectively. - Excellent written and verbal communication skills with the ability to communicate effectively with multiple stakeholders.

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