Paid Media Executive
1 week ago
Verge Labs is an award winning digital studio based in Yorkshire. We are a close-knit team of problem solvers and creatives, breathing life into ideas of all shapes and sizes.
We are growing our Digital Marketing team and looking for a Paid Media Executive
The Role will be Supporting regional paid media teams with operational tasks, optimisations and budget management across a range of activities, such as Google, Bing, Facebook platforms.
Key Responsibilities:
- Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
- Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
- Working with our in-house design team on banner and ad creation
- Constant optimisation of campaigns to agreed revenue and ROI targets
- Managing daily paid campaign spend to ensure optimum campaign performance
- Conducting competitor research and analysis
- Reporting and analysis to show impact of work
KPI's
- Paid performance of regional paid media performance, measured against COS%, NC and GP.
- Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
- Reporting on performance, transparent communication back to the trading, buying and management teams.
- Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.
Key behaviours
- Team player - able to collaborate across functions
- Initiative - able to think outside of the box
- Organised
- Pro-active and positive attitude
- Developing self and others
- Driven and goal orientated
- Passionate
- Can build strong relationships
- Can work cross functionally across teams
Essential skills
- Prioritise, structure work & effectively manage time
- Capability with key marketing platform technologies
- Excellent communicator - able to give clarity and provide detail on insights
- Ability to form good working relationships with internal teams
- Critical thinker and problem-solving skills
- Project management skills
**Job Types**: Full-time, Permanent
**Salary**: £22,000.00-£26,000.00 per year
**Benefits**:
- Company pension
- Flexitime
- Gym membership
- On-site parking
Schedule:
- Flexitime
Supplemental pay types:
- Bonus scheme
- Loyalty bonus
- Performance bonus
Ability to commute/relocate:
- Bradford: reliably commute or plan to relocate before starting work (required)
**Experience**:
- PPC: 1 year (required)
- Google AdWords: 1 year (required)
Work Location: In person
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