CRM Manager
2 days ago
Our client is a well-known retailer with heritage, a great product range and a customer centric approach. They have 90+ stores currently and a strong ecommerce business which is growing all the time.
They are now looking for a Senior CRM Manager to be based out of their fantastic Wimbledon head office.They are a collaborative bunch who love each other’s company and ideas so likely split would be 4 days office, 1 day home.You’d be joining the brandat a pivotal phase of growth and the incoming CRM Manager will have an amazing opportunity to really shape and drive their CRM program moving forwards.You’ll define, implement and manage the customer retention and CRM strategy and deliver activity acrossall channels to drive repeat purchases and grow returning revenue. You will be responsible for the delivery of all our customer communications, always ensuring the customer journey is optimised.As CRM Manager you’ll also have the chance to work directlywith the CCO, Head of Ecommerce and senior leadership team.You’ll also directly manage a Junior Marketing Manager so we your ability to lead, inspire and motivate will also be key.
**CRM Manager - Responsibilities**
- Deliver an effective balance of brand communications, promotional activity and targeted messaging that maximises opportunities and excites our customer.
- Define the Customer Strategy and oversee the delivery of campaigns ensuring consistent and on-brand messaging across all channels. Ensure a strong approach to automation, triggers and personalisation
- Ensure we are talking to our customers in the most relevant way through segmentation and profiling. Work with the Analytics team to develop a customer segmentation model, continuously improving and updating when required.
- To develop and optimise the customer journey
- Lead the development and delivery of a reward / loyalty programme to engage our customer and drive repeat transactions
- Deliver quarterly and annual Customer Marketing plans and budgets
- Identify and map out touchpoints across the customer journey to improve retention rates, repeat business and brand loyalty.
- Be the eyes and ears of the customer ensuring they are fully represented in strategic planning and decision making albeit in a commercially sensitive way
- Work cross functionally with other areas of marketing to deliver a true omnichannel brand experience
- Use date to drive team performance and also as board KPIs for business wide decision making
- Continuously report on customer insights to the senior leadership team and wider business
**CRM Manager - Desired Skills**
- Strong experience in CRM, Loyalty or Lifecycle marketing is required
- Experience working across multiple channels, including full ownership ranging from strategy to execution is highly desirable
- Experience in a Customer data platform - ideally Ometria or an automation platform
- Expertise in customer segmentation and audience development, with a solid understanding of test design, measurement and analysis
- Practical experience overseeing strategy and execution of advanced CRM and Retention campaigns
The CRM Manager role offers a competitive salary with a profitability bonus structure and additional benefits such as an annual retail allowance and life cover.You will also have the chance to add immediate value and really take full ownership of bothrole and future strategy.
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