Marketing Automation Specialist

1 week ago


London, United Kingdom Concept Resourcing Full time

A BRAND-NEW opportunity for a **Marketing Automation Specialist** to join a growing It company.

As the Marketing Automation Specialist to join a global team. You'll have the opportunity to make a big impact. Leveraging your campaign execution and marketing automation expertise, you will become a key part of our demand center team. This is an excellentopportunity to develop your skills in a technology led business and continue delivering best in class experiences.

**Responsibilities of theMarketing Automation Specialist**
- Create campaigns to support nurture, scoring, event promotion, and data management
- Proactively improve nurture strategy and tactics for operational excellence and ROI
- Plan and perform A/B testing within marketing automation platform to improve results
- Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
- Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders.
- Excellent communication and desire to improve processes.

**Marketing Automation Specialist Requirements**
- Marketing automation and inbound/outbound best practice
- Depp understanding of Marketo or an alternative marketing tool
- Ideally proficient using salesforce
- Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems

**The Company**
- Leading privileged access management within a growing IT business
- Trusted with the Fortune 500 organisations
- Work in over 50 markets

**What's on Offer for the Marketing Automation Specialist**

Basic salary of £60-65k basic

Applicable Skills: Marketing, Marketing Budget. Project Management



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