Marketing Automation Specialist
4 days ago
**Marketing Automation Specialist (Marketo)**
My client is an established global business who provide B2B media and analytics to the world's leading brands and are currently looking for a Marketing Automation Specialist with specific experience of marketo to join their team in London as part of theMarketing function.
You will have the opportunity to progress within this fast-growing organisation, allowing you to join a team where personal and professional growth will be unmatched. Additionally, they will offer you an innovative benefits package, a hybrid work model witha flexible approach and an inclusive working environment.
Key Responsibilities:
- Administration duties such as Manage roles, profiles, sharing rules, workflows, and groups.
- Import marketing lead data.
- Monitor data integrity to maintain data quality.
- Take ownership of support cases
- Taking action to remediate issues efficiently.
- Conduct technical assessment to implement changes.
- Deliver technical changes to configuration or programmes.
- Follow agreed testing and approval protocols for all changes.
- Work closely with the Head of CRM Support to change requests in line with business and team priorities.
- Assess capabilities delivered in each Marketo release and work with the Digital Marketing and Brand Marketing teams to identify opportunities.
- Support the provision of end-user training.
Your Experience:
- Marketo experience with Marketo Certification.
- Assess business process needs and map these against Marketo and Salesforce platform capabilities.
- Strong communication skills, team player mentality and an appetite for building Marketo capability across the business.
- General knowledge of CRM systems is required, with Salesforce experience ideally.
- Work well in a fast-paced environment.
- Ability to prioritise conflicting needs of the business and internal users.
- Previous experience working in a service or support function.
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