Marketing Automation Specialist

Marketing Automation Specialist Office Location: Hays Triton Street Office, NW1Fixed Term Contract – 18 Months This role will benefit from our Hays Balanced Working agreement so will be based in Hays London Triton Street Office and from home. There will be occasional travel to our offices in other locations, as and when required.At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn’t about being part of a global business leader; together with over 12,000 people across 33 countries, you’ll be making a difference in the world of work.Role Objectives: We are seeking a Global Marketing Automation Specialist to co-lead the development and global roll-out of an enhanced lead capture and lead passing process. This role will be instrumental in the delivery of this global initiative and requires strong technical aptitude combined with marketing know-how to deliver.The ideal candidate will have hands-on experience with Salesforce Marketing Cloud and a strong technical mindset. Key Result Areas: Skills and CompetenciesPlatform architecture & developmentDesign and maintain scalable SFMC architecture for multi-channel automation.Build and optimise Cloud Pages for dynamic content and custom functionality.Strong understanding of using Cloud Pages for lead capture and passing to business sources. Develop and maintain SQL-based data extensions and automation scripts. Data governance & qualityManage data hygiene, schema design, and synchronisation processes.Implement compliance controls at a technical level.Performance & troubleshootingDiagnose and resolve technical issues in journeys, automations, and integrations.Technical enablementServe as SFMC technical SME for internal teams.Document processes, best practices, and provide technical training where needed.Comfortable working with cross-functional teams. Skills and Competencies CollaborationExcellent communication skills to translate technical concepts for non-technical stakeholders.Technical expertiseProficient in SFMC modules: Email Studio, Journey Builder, Automation Studio.Strong knowledge of AMPscript and SQL for data manipulation.Experience with API integrations and troubleshooting complex workflows.Marketing knowledgeUnderstanding of lifecycle marketing, segmentation, and personalisation strategies.Familiarity with GDPR and data compliance in marketing automation.Analytical & problem-solvingAbility to diagnose technical issues and implement fixes under time pressure.Strong data analysis skills for campaign optimisation.What you will get in return This is a truly unique opportunity to work in the strategic function of the Hays group business and collaborate with senior leaders to help shape tomorrow together. In addition, Hays group offer:Competitive compensation and reward packageStimulating and rewarding work at a time of significant organisational change.An inclusive culture built on rewarding success and the opportunity to influence your future career path.Flexible hybrid working patterns.Broad range of employee wellbeing initiatives and benefitsCommunity of internal support networksPaid volunteering day for all employees under our Working for Your Tomorrow Initiative Life at Hays presents the opportunity for growth, varied career paths, exciting challenges, and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you’re thinking of a new tomorrow for your career, whatever your background, let’s work together to create it At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.