Campaign Manager

4 days ago

Ermine Business Park, United Kingdom GOODFELLOW CAMBRIDGE LIMITED Full time

**Job Overview**:
A supplier of high-quality metals and materials, Goodfellow specialises in the research and development sectors with a strong focus on science and industry. Our technical teams have worked on materials that have contributed to scientific breakthroughs innuclear fusion, the fight against COVID-19, and have been used in probes that have travelled through space as far as Saturn.

Established in London in 1946, Goodfellow now supplies materials globally and holds offices in the UK, France, Germany, USA and China. Today, backed by the prestigious Private Equity firm Battery Ventures, Goodfellow is on an exciting trajectory with a strongmergers and acquisitions strategy and ambitious goals to achieve our growth targets.

**The Role**:
The Marketing & Communications team is a new and developing division of Goodfellow with an **exciting brief to grow the company’s brand awareness globally** and **deliver on the growth of active customers**. The Campaign Manager will support the Marketing Communications Manager to ensure campaigns achieve their objectives, delivering on the overall goals of the department as well as the long-term growthof the company.

This is an exciting position that, along with playing a **pivotal role in developing the department’s physical and digital marketing campaigns,** will also help influence the direction and success of raising Goodfellow’s **brand awareness globally** through supporting the Marketing Communications Manager with PR activities and marketing relationships with channel partners.

**A creative thinker**, your key responsibilities will include but not be exclusive to:

- **Devising marketing campaigns** to achieve the company objectives of attaining and growing active customers
- **Developing a campaign calenda**r that focuses on multiple channels for new product launches, supports the company’s tradeshow and events strategy and delivers informative Business As Usual content
- Identifying and working with agencies and freelance contractors where appropriate to deliver campaign success
- **Hold overall responsibility for creative briefs and ensure content is created in an accurate and error-free manner that delivers in the brand’s tone of voice**:

- **Ensure website content, technical content, case studies and white papers** are correct and up-to-date
- Regularly monitor competitor activity and react accordingly
- **Support the Marcomms manager** in maintaining relationships with PR agencies and managing the PR strategy
- Support the Marcomms manager in maintaining relationships with channel partners and delivering marketing campaigns to support their activities
- **Devise a reporting structure that demonstrates the success of, or areas of improvement needed, for campaign activities in a holistic view, case view and channel view**:

- Regularly research the market and advise the Marcomms Manager and board on changing trends
- Report regularly to the Marcomms Manager and the board on areas of risk or concern with communications

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