Paid Media Specialist

**Paid Media Specialist - (Hybrid Working, office base in East or West Midlands dependent on location)**

**Benefits**

As well as the opportunity to work a hybrid working pattern, this position offers a competitive base salary, plus all other standard company benefits including;
- Vehicle purchase discounts - There are plenty ways that you & your family can Drive with Us at Inchcape, from vehicle discounts to service offers. Own your dream car for less.
- A pension that pays - Our flexible pension scheme gives you the freedom to plan for the future in a way that suits you. Choose exactly how much you want to contribute on a monthly basis
- Save as you earn plan
- reap the rewards of Inchcape’s success and effortlessly grow your savings. Save every month for a set period in order to buy Inchcape shares at a discounted price.
- Life Assurance - we give you the peace of mind when you need it most
- Health Shield Cash Plan - Supporting your health and your wallet, this benefit reimburses you the cost of everyday health care from prescriptions to dental work.
- Employee Discounts with The Showroom - make your salary go further with the discounts and cashback offers available at over 1000 retailers
- Family Friendly Policies - We are keen to support new parents within the business and offer industry leading, enhanced maternity, paternity, adoption and shared parental leave.
- Holiday Allowance - We believe in rewarding all colleagues for their hard work, and offer an annual leave entitlement of 25 days per annum for all colleagues.
- And much more

**Purpose of the Role**

As the Paid Media Specialist you are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies, with a strong focus on driving customer acquisition.

**Responsibilities**
- Full management and responsibility of paid search and display campaigns across Google, Facebook, and other channels as appropriate
- Set up and manage PPC and Paid Media Campaigns
- Manage campaigns in line with best practice (targeting, tracking using Google Tag Manager, A/B testing, landing pages etc.) and ensure all are optimised to achieve KPI's
- Keyword research and bid optimisation management
- Proactively monitoring latest industry trends
- Pro-active campaign management to achieve target growth and cost per conversion targets
- Daily/weekly data analysis, reporting and making recommendations to improve campaign.

**Core Skills and Experience Required**
- Experience running PPC campaigns in AdWords, GDN and experience advertising across social media channels, and other paid platforms
- Proven experience in managing best practice PPC campaigns, keyword research and bid management tools
- Proven ability in driving growth in paid search and achieving KPI's
- Experience in web tools, such as GTM, Google Analytics, Google Ads
- Attention to detail, highly analytical and good communicator
- Strong content and good copy writing skills
- Experience working within a digital marketing arena and a knowledge or appreciation of eCommerce are highly desirable
- Strong workload management and prioritisation skills

**About The Company**

Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staffto ensure you and your car receive the best possible attention.

**OUR VISION**: To be the world’s most trusted automotive Distributor.

**Inchcape is ambitious** We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.