Paid Media Specialist

1 week ago

Birmingham, United Kingdom RICS Full time

**Country**

United Kingdom

**Office Location**

Birmingham

**About Us**

Paid Digital Media Specialist - Hybrid (London or Birmingham, 3 days a week in-office)

Skilled at creating paid campaigns that don’t just look good but deliver measurable results?
Confident in both PPC and paid social, with a track record of driving traffic and conversions?
Looking for a role where you can take ownership, innovate, and make a global impact?

If so, read on. We’re looking for a Paid Digital Media Specialist to design, deliver, and optimise high-performing campaigns across Google, LinkedIn, Facebook, Instagram, TikTok and beyond bringing RICS to new audiences worldwide and directly supporting our commercial growth.

**Role Purpose and Key Responsibilities**

What will the role involve? As our Paid Digital Media Specialist, you will:

- Design, execute, and maintain results-focused PPC, display, and paid social campaigns.
- Partner strategically with teams across the business to ensure paid media supports organisational goals.
- Write and optimise ad copy that captures attention and converts.
- Collaborate with our content team to ensure creatives land with the right audience and format.
- Analyse campaign data, deliver insights, and recommend optimisations.
- Manage budgets and report monthly on performance.
- Stay ahead of paid media trends and identify new platform opportunities.
- Work with external agencies for training, audits, and creative support when needed.

**About You**

Who are we looking for? We’re looking for someone who’s fun, tenacious, and driven. A creative thinker with a results-first mindset. You’ll bring:

- Proven experience managing and optimising paid social & PPC activity (Google, LinkedIn, Facebook, Instagram, TikTok).
- Hands-on experience in paid media experience.
- Strong copywriting skills and creative flair.
- A solid understanding of keyword strategy, bid pricing, and audience optimisation.
- The ability to analyse data and turn it into actionable recommendations.
- Experience managing budgets and tracking ROI.
- An agency background (a plus, but not essential).

**Rewards and Benefits**

What can we offer you?
- Global impact: Your campaigns will be seen by professionals, leaders, and decision-makers in over 140 countries.
- Creative freedom with results: Own your campaigns end-to-end, with the scope to test, learn, and innovate.
- Breadth of opportunities: From PPC and display to paid social across multiple platforms, no two days will be the same.
- Hybrid flexibility: Balance home working with 3 collaborative days in either our London or Birmingham office.
- Wellbeing and benefits: A competitive package designed to support your lifestyle, including: 25 days holiday plus public holidays
- Private medical insurance and wellbeing support
- Pension scheme, life assurance, and income protection
- Enhanced family leave and volunteering opportunities

BAEPA

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