Paid Media Specialist

1 day ago

Birmingham, United Kingdom Digital Waffle Full time

**Paid Media Specialist**
**Birmingham Semi Remote**
**Up to £52,000**This agency talks the talk, and walks the walk, with over 40 benefits and named one of the best places to work by Sunday Times, they really are leading the way in creating positive and flexible working environments within agencies. Their portfolio is immenseand impressive, listing large B2C clients and household brands. This is an amazing chance for a Paid Media Manager with a great passion for digital marketing to have a huge impact on this agency. As the leading specialist,you will be an organised leader,a performer who pushes convention and drives change.
You’ll be managing a portfolio of key global clients, at the core of the role, you will be strategising, executing and reporting on paid media campaigns and strategies to drive business-specific goals on behalf of the client.
- Strategically advise and lead on the Paid Media strategy and manage a yearly 6 figure monthly budget
- Leading winning pitching and creating competing media plans which deliver account objectives
- Conceive and implement paid media campaigns on Facebook, Google Ads, Twitter, TikTok, Instagram, and other relevant social media platforms.
- Forecasting and tracking client account metrics and analytics resulting from paid campaigns, leading on A/B testing to enhance and optimise results
- Presenting strategies to clients, leading on paid media reporting and learnings
- Influence and steer creative and copy for ads
- Audience insights and strategy
- Strategies and overseeing paid digital marketing strategies from ideation to execution, with a focus on delivering ROI
- Influencer campaign amplification and whitelisting with a conversion objective to drive and measure our campaign goals
- Managing cross-channel budgets to deliver high-performing integrated campaign strategies, increase revenue, drive down CPAs and increase market share
- Monitoring paid media strategies and keeping up to date with industry research, audience, and distribution figures
- Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results and insights for our brand partners and internal teams
- Spotting and identifying new opportunities, testing, learning, and maximising performance.
- Working with platforms to develop relationships with key Account Managers (e.g. at Facebook, TikTok)
- Collaborating with the creative team to build ad creative briefs, concepts, and messaging
- Thinking strategically to understand clients' business goals and devise strategies to drive opportunities for growth for the client and revenue for the agency
Key Skills: Paid Media, Paid Social Media, Google Ads, Facebook Ads, Instagram, Tik Tok, Google Analytics, Analysis, PPC, Social Media, Display Ads, Search, Google, Bing, data analysis, A/B Testing, strategy, digital strategy, paid media strategy

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