Paid Media Executive

**Paid Media Executive**

The Works is a unique place towellwork.

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience,built on our core principles of value, variety and quality.

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this isthe kind of culture for you.

**The short bit about the role**:
**We are looking for a Paid Media Executive to join our team and support on delivering the paid media strategy.You will be responsible for supporting on day-to-day management of our Paid Media campaigns. Working across paid search, shopping, display andsocial to deliver traffic and revenue to our website. This role would suit someone with an interest in digital marketing, a willingness to take all Google Ads / Analytics exams and who is looking to develop their career in a fast paced and growing business.

**Some of the key responsibilities that you will undertake**:

- Support on the day-to-day management of paid media campaigns, ensuring they are always optimised and meeting agreed KPIs (traffic, cpc, revenue and return on ad spend)
- Work across Google and Bing to manage paid search, shopping and display
- Work across Facebook, TikTok, Pinterest and YouTube to manage paid social campaigns
- Manage paid media budgets against strict targets; ensuring budgets are fluid and delivering the maximum return on investment across channel and platform
- Analysing performance and implementing optimisations to drive performance
- Daily, Weekly and Monthly monitoring, analysis and reporting of campaigns
- Monitor competitor and market trend data
- Testing and monitoring ad copy/creative/bid management
- Work closely with the creative teams to promote best practise for creative assets across each platform paid media platforms
- Keeping on top of trends, liaising with internal teams to ensure coverage of key categories and products

**Behaviours**:

- DRIVEN - You are driven, proactive and passionate
- ANALYTICAL - Highly analytical able to make decisions from large data sets
- COMMERCIAL MINDSET - Ability to meet targets whilst delivering return on investment
- ORGANISED - Able to work to tight deadlines within a fast paced environment
- TEAM PLAYER - Able to work with multiple business functions to achieve objectives

**Knowledge, Skills & Experience**:

- Some experience of managing paid media campaigns
- Proficient in Google / Bing Ads, Facebook Ads Manager etc
- Understanding of creative best practices across Social media
- Good understanding of Google Analytics
- Strong analytical skills
- A background in retail / eComm is preferred

**What we will give to you **
- 25% discount off our products in store
- Hybrid working
- 33 days holiday (inclusive of Bank Holidays).
- Holiday Purchase Scheme to increase your annual leave entitlement.
- Company pension contribution.
- Cycle to Work Scheme.
- Employee Assistance Programme.
- Life Assurance.
- Healthcare Cash Plan.
- Free Car Parking.
- Charity Giving - Pennies from Heaven and Give as you Earn.

**Finally, the bit ‘About The Works’
**We are people who do
Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewardingcareer.
We are the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 500 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience,built on our core principles of value, variety and quality.

Oh....and we are super proud to be a Best Companies, Best Big Company to work for in the UK in 2021
The Works is somewhere you can put your proud and passionate, inclusive and accessible, confident and honest, fun and creative, and nimble and driven approach to work.