Digital Marketing Campaign Executive
2 weeks ago
**Role: Digital Marketing Campaign Executive**
**Location: Trafford Park (M17)**
**Salary: £25-30k**
We are currently partnering a growing technology led company based in Trafford Park.
We are looking to recruit a Digital Marketing Campaign Executive.
Want to join one of the UK’s leading IT & Office supply resellers who give their customers the very best product ranges from world-class brands? Read on.
Manage, develop, and maintain the entire digital profile across all platforms including but not limited to; social media, e-campaigns, search sites and the ecommerce website.
Be a digital 'all-rounder' who drives digital marketing activities across all internal and external platforms, planning and managing paid campaigns.
Manage the website, ensuring content is optimised, up-to-date and accurate whilst driving an outstanding user journey.
Effectively evaluate and report on the success of digital marketing activities across all platforms, and provide comprehensive proposals for improvement, growth, efficiency, and value.
Work creatively in collaboration with others to create compelling and distinctive content to drive engagement
Drive awareness of the brand and be responsible for delivering an outstanding digital experience.
- set up new campaigns and do everything from keyword expansion to writing the ad copy Google Ads?, Bing, LinkedIn Ads, Facebook Lead Generation, Twitter Ads
- responsible for managing all PPC activities (search, display, and remarketing) such as: Review the Search Terms Report for negative keyword opportunities, Review Landing Pages for Relevancy, A/B test ad copy, Filter, and review keywords for low CTR, lowQuality Score, and low Conversions
- create strategies including detail such as technical SEO, data mark up, permalink structure, xml sitemaps, blogging, link building, content marketing and more
- create and optimise copy and landing pages for conversions alongside the Marketing Manager
- testing and analysing the current campaign activity, mainly through A/B testing
- research and analyse competitor advertising links and PPC campaigns
- ensure that the company brand identity is adhered to in campaigns and in all communications
Skills in all the above if not already attained can be achieved while on the road map to success.
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