Digital Marketing Manager
1 week ago
_**Blackfinch Group is an award-winning investment specialist with a heritage dating back over 25 years. A trusted provider, we work in partnership with advisers. Our businesses cover tax-efficient solutions, early stage investing, managed portfolioservices, property financing and renewable energy. As an environmental, social and governance (ESG) investor, we work for a positive impact. We’re proud to be entrusted with over £600 million in assets under management and administration.**_
Bringing best practices to our business is key to this role. Using your Digital Marketing experience, understanding of the evolving digital landscape, you’ll own the Blackfinch Digital Marketing channels as we accelerate our growth.
**Key Responsibilities**
- Ensure a coherent digital marketing strategy is in place compliments the business model and business objectives
- Focus on improving key metrics such as our CPA and brand reach
- Driving traffic to our site through paid channel experimentation including Paid Search, Paid Social, Affiliate Channels and more
- Constantly thriving to create the optimum customer experience and journey through our digital channels
- Reporting on digital traffic and engagement, sharing actionable insights and making recommendations for improvements
- Run A/B tests across different marketing channels to evolve learning and best practice
- Solid capabilities with tracking techniques and Google suite, inc analytics and adwords
- Supporting the wider marketing community to develop multi-channel marketing campaigns to drive demand and generate leads
- Collaboration with the sales team to convert traffic to interest
**Key Experience**
- Have a minimum 4 years’ experience working in digital marketing within the IFA, Sales or Financial Services environment
- Google analytics, Marketing Automation, PPC, SEO and Programmatic
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