Senior Subscriptions Manager

2 weeks ago


London, United Kingdom Parkside Office Professional Full time

Our global client is looking for a hands-on Senior Subscriptions Manager who wants to play a leading role in designing and building the future of entertainment.

If you have a passion for developing amazing experiences and have an appetite to invent then their Content, Apps and Engagement team could be the place for you

The team work in a dynamic environment where innovating on behalf of our customers is at the heart of everything they do.

**If this sounds exciting to you, please read on.**

This role will be responsible for leading the subscription growth strategy for the Appstore on Fire TV.

As a Senior Subscriptions Manager, you will develop and execute campaigns that increase overall awareness, drive subscription growth, and grow customer engagement with video entertainment partners.

It offers the opportunity to leverage your commercial marketing skills and passion for entertainment with the one of the world's leading technology companies, while experiencing the excitement and explosive growth of the streaming world.

**RESPONSIBILITIES**:

- Building integrated marketing strategies to drive growth of third-party entertainment apps and collaborate with product/tech, business development, partners, and marketing leadership to identify and best in class customer offers.
- Evangelise and lead the product marketing roadmap for growth.
- Evaluate growth opportunities based on industry trends and internal data and be responsible for the P&L.
- This is a highly visible role; you will need to have a proven track record for leading successful subscription and loyalty marketing programs across multiple touch points.
- You would also need to be highly analytical, resourceful, customer focused, team oriented, and will have an ability to thrive in a fast-paced environment.
- You will need to think and act both strategically and tactically:

- Developing strategy and execution of annual marketing activities
- Creating and approving partner marketing materials
- Ideating and executing ad hoc, opportunistic marketing programs.

**BASIC QUALIFICATIONS**
- Strong written and verbal communications skills with an innate attention to detail
- Strong project management skills and experience, comfortable managing multiple, time-sensitive competing priorities simultaneously
- Bachelor's degree in business, marketing, or related field
- 8+ years of relevant experience in performance marketing, subscription marketing or product marketing related field
- Experience in using quantitative and analytical skills to generate insights to inform strategy
- P&L management & business casing
- Experience with customer segmentation, profiling, and targeting
- Experience influencing others and delivering results cross-functionally across product development, business development, marketing, and finance

**PREFERRED QUALIFICATIONS**
- MBA or Master's degree in relevant field
- Entertainment industry experience
- SQL/advanced Excel
- Experience with web, mobile and/or subscriptions management
- High attention to detail and ability to manage multiple, competing priorities simultaneously
- Entrepreneurial spirit, with a proven track record for developing a vision, defining a strategy, and building programs and features solving complicated problems with elegant, simple solutions

Parkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.



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