Performance Marketing Manager

We're looking for a Performance Marketing Manager to lead paid media across all three Loungers brands – Lounges, Cosy Club and Brightside. You'll take ownership of our paid strategy, daily optimisation and reporting, and build a best-in-class approach to acquisition and conversion across a 300-site estate. Loungers was founded in 2002 by three friends who wanted to create a neighbourhood café-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years.

This is a hands-on role for someone who knows how to use smart targeting, great creative and solid funnel maths to drive growth. This is a hybrid role based in our Bristol HQ 4 days a week and 1 day working from home.

Key Responsibilities

Paid Media Strategy & Execution

• Lead paid activity across Meta, TikTok, Google (Search, YouTube, Display) and other key platforms.
• Build full-funnel campaigns using See–Think–Do principles.
• Develop geo-targeted and site-specific media plans at scale.
• Optimise daily across keywords, audiences, bids and creative.
• Manage paid amplification for influencer and creator content
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Campaign Management, Planning & Experimentation

• Run structured tests across creative, targeting, formats and landing journeys.
• Analyse competitor activity to identify opportunities and risks.
• Balance paid and organic traffic intelligently, ensuring we don't pay for demand already captured via SEO, CRM or local discovery.
• Build long-term planning cycles while developing short-term "flywheels" to stay agile and reactive.
• Use automation to scale localised, site-level campaigns efficiently.

Social Analytics & Audience Insight (Sprout Social)

• Use Sprout Social to understand audience behaviour, content performance and engagement trends across all brands.
• Identify the themes, formats and posting rhythms that drive impact, and feed these insights into paid creative and targeting strategies.
• Monitor competitor activity in Sprout to strengthen our local and national positioning.
• Provide simple, regular summaries that guide content development, paid optimisation and campaign planning.

Data, Reporting, Analytics & Attribution

• Build and maintain performance dashboards (GA4, Looker Studio, platform APIs).
• Regularly interrogate data from Google Analytics, Search Console, Sprout Social, paid platforms and internal systems.
• Use funnel maths to forecast, budget and set clear performance expectations.
• Produce weekly and monthly reporting with direct, actionable insight.
• Work across teams to measure bookings, footfall, WiFi sign-ins and revenue contribution.

Platform & Tech Integration

• Work with Airship on segmentation, suppression lists and audience sharing.
• Integrate media activity with ResDiary to improve conversion and cost-per-booking.
• Ensure paid supports – and doesn't cannibalise – organic discovery and CRM performance.
• Learn and leverage the wider MarTech stack (Zonal, OrderBee, Wireless Social, Toggle).

Cross-Functional Collaboration

• Partner with brand, creative, community and CRM teams to deliver integrated campaigns.
• Brief and refine creative assets based on analytics and platform learnings.
• Support influencer and creator partnerships with paid amplification strategies.
• Collaborate with the Head of Digital on forecasting, budgeting and planning.

What success looks like

• Clear uplift in ROI, CPA/CPB, bookings and footfall.
• Paid spend deployed intelligently, complementing organic channels.
• Automation in place to scale consistent, localised campaigns.
• Strong testing discipline and clear reporting cadences.
• Social analytics meaningfully shaping targeting, creative and brand strategy.
• A measurable improvement in digital acquisition across all three brands.

What we're looking for?

Essential

• Experience running paid campaigns across Meta, TikTok and Google.
• Strong skills in analytics and data interrogation, especially Sprout Social, GA4 and Search Console.
• Ability to translate audience insight into creative and targeting decisions.
• Confident working with data daily and simplifying insights for stakeholders.
• Ability to build geo-targeted and site-specific strategies.
• Strong understanding of funnel maths, attribution and optimisation.
• Curious, commercial and comfortable working at pace.

Nice to have

• Experience in hospitality, retail or multi-site environments.
• Familiarity with Airship, ResDiary, Zonal or similar systems.
• Experience boosting creator content or running performance-led influencer activity.
• Understanding of SEO, CRM and local discovery.

What's in it for you?

• 25 days holiday (plus bank holidays)
• A culture that appreciates ideas and celebrates individuality
• Founder-led business - we might have 230 sites, but we still maintain an entrepreneurial spirit through everything we do
• 50% off food at all Lounges, Cosy Clubs and Brightsides
• Up to 10% bonus
• Pension contribution
• 24/7 mental health support
• Amazing events including LoungeFest - our annual company festival - Christmas parties and more
• We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we'd love to have you.