Head of eCommerce Performance

2 days ago

Bristol, Bristol, United Kingdom Digital Tonic | Digital, eCommerce & Marketing Recruitment Full time £60,000 - £120,000 per year

Are you a senior eCommerce growth marketer who thrives in fast-paced, purpose-led D2C environments? Do you love blending creativity with commercial thinking, and want the autonomy to shape a brand's next phase of expansion?

We're partnering with a fast-growing eCommerce brand to find a Head of eCommerce Performance who can take full ownership of performance, retention, and customer experience. This is a high-impact, hands-on role for someone who moves quickly, thinks strategically, and brings an ego-free, collaborative energy to everything they do.

You'll join a passionate team, work closely with the Founder, and have the freedom to drive meaningful change across marketing, eCommerce, paid media, and CRM.

The Role

As Head of eCommerce Performance, you'll lead the brand's full marketing and growth engine — shaping strategy, driving acquisition, and elevating the end-to-end customer journey. You'll own the marketing calendar, manage budgets and KPIs, and work closely with the Founder and wider teams to deliver high-impact campaigns and launches.

You'll take responsibility for the entire Shopify eCommerce experience, ensuring the site is optimised for conversion, SEO, content, and storytelling. From CRO testing to international expansion, you'll continuously refine the digital customer journey to drive sustainable growth.

You'll oversee all paid acquisition across Meta, Google, TikTok, Pinterest and emerging channels — managing performance, scaling spend, and guiding agency/freelancer support where needed. Alongside this, you'll grow affiliate and influencer partnerships and identify new audience opportunities.

You'll also own CRM and customer lifecycle strategy across email, SMS, and onsite journeys, using Klaviyo to deepen engagement and increase retention. This includes welcome flows, loyalty, reactivation, referrals, and ensuring customer support is consistently on-brand.

As the team evolves, you'll mentor and guide internal and freelance specialists — working cross-functionally with Product, Merch, Creative and PR to deliver cohesive, impactful marketing.

Skills and Experience

  • Has 8+ years' experience in growth, digital marketing, or eCommerce leadership
  • Is confident leading across paid media, CRM, and eCommerce performance
  • Has deep hands-on experience with Meta and Google Ads, Shopify, and Klaviyo
  • Is commercially sharp, with a solid understanding of ROAS, CPA, AOV, CLTV and broader commercial levers
  • Combines analytical thinking with strong creative instincts
  • Has experience managing agencies and freelancers, ensuring efficient, high-quality work
  • Communicates clearly, collaborates well, and thrives in a fast-paced, innovative environment
  • Brings a proactive, curious, solution-oriented mindset — always looking for the next opportunity

Benefits

You'll be joining a creative, ambitious, and genuinely supportive brand at an incredibly exciting point in its journey. Expect a competitive salary, 28 days' holiday (including a Christmas shutdown), flexible working hours, health insurance, generous product discounts, and weekly wellbeing perks.

Most importantly, you'll have the autonomy to lead, shape, and grow — both for the business and your own career. It's a rare chance to make a tangible impact and be part of a brand that's really going places.

Sound Good?

If you're an accomplished ecommerce performance manager ready to lead strategy, drive performance, and help shape the next chapter of a fast-scaling D2C brand, apply now.

  • eCommerce National Account Manager

    4 days ago

    Bristol, Bristol, United Kingdom Newell Brands Full time £60,000 - £120,000 per year

    Job ID:8946Alternate Locations:United Kingdom-England-Bristol; Remote; United Kingdom-England-Birmingham; United Kingdom-England-ManchestereCommerce National Account Manager – Yankee CandleLocation: home office, MidlandsReports to: Commercial Director UK&IContract type:Fixed-term (6 months)Your Role & Team in a NutshellAs an eCommerce National Account...

  • performance marketing manager

    2 weeks ago

    Bristol, Bristol, United Kingdom Haemonetics Corp. Full time £40,000 - £80,000 per year

    App Performance Marketing ManagerPerformance Marketing Manager – Fast-Growth Wellness App ?? Propel is partnering with one of the most innovative wellness and meditation apps in the market, a science-backed, immersive experience that uses light, colour and visual stimulation to help users destress, refocus and reach deep meditative states without needing...

  • Head of Digital Engagement

    1 week ago

    Bristol, Bristol, United Kingdom University of the West of England Full time £45,000 - £65,000 per year

    Job Description The University's Strategic Communications and Marketing department is responsible for raising the profile of UWE Bristol locally, regionally, nationally and internationally. It delivers strategic communications, brand, marketing, alumni engagement and philanthropy for one of the UK's largest and most progressive universities.The Head of...

  • Head of Trade

    2 weeks ago

    Bristol, Bristol, United Kingdom IVC Evidensia Full time £60,000 - £120,000 per year

    Head of TradeAt IVC Evidensia, we are a leading veterinary services provider in Europe and North America with more than 2,500 clinics and hospitals across 19 countries and around 42,000 employees.  We aim to have an extraordinary impact on animal lives, supporting in the region of 25,000 animals every single day across our international network. IVC...

  • Head of Security

    2 days ago

    Bristol, Bristol, United Kingdom The Engage Partnership Recruitment Full time £72,000 - £120,000 per year

    Head of Operational Technology (OT)Hybrid- Bristol 2 days a week in the officeSalary £90-100k base plus package and BonusI am looking for a Head of OT to lead the design, deployment, and support of communication and monitoring systems. This role combines hands-on technical oversight with team leadership and cross-functional collaboration.Key...

  • Head of People

    6 days ago

    Bristol, Bristol, United Kingdom Babcock Full time £40,000 - £80,000 per year

    Job Title: Head of PeopleLocation: Ashton Vale, Bristol or Plymouth, Devon Compensation:    Excellent Salary + BenefitsRole Type: Full time / Permanent Role ID: SF68772Lead with purpose. Shape the future. Make a difference.At Babcock, we're working to create a safe and secure world, together. If you join us, you can play your part as a Head of People.The...

  • Head of People

    4 days ago

    Bristol, Bristol, United Kingdom Babcock Full time £60,000 - £120,000 per year

    Job Title: Head of PeopleLocation: Ashton Vale, Bristol or Plymouth, Devon + Hybrid Working Arrangements  Compensation:    Excellent Salary + BenefitsRole Type: Full time / Permanent Role ID: SF68772Lead with purpose. Shape the future. Make a difference.At Babcock, we're working to create a safe and secure world, together. If you join us, you can play...

  • Head of Data

    4 days ago

    Bristol, Bristol, United Kingdom Tenth Revolution Group Full time £80,000 - £120,000 per year

    Head of DataSalary: Up to £100,000 + BonusI am working with a forward-thinking organisation that is modernising its data capabilities to enable scalable analytics, reporting and data-driven decision-making across the Group. They are looking for a Head of Data to define and lead the company's overall data strategy, ensuring the organisation maximises the...

  • Head of Facilities Management

    1 week ago

    Bristol, Bristol, United Kingdom University of the West of England Full time £60,000 - £90,000 per year

    Job Description About us:Applications are invited for the role of Head of Hard FM within the Estates Department of the University of the West of England.Based at our Frenchay campus but covering the entire university estate (predominantly the Bristol area), you will be responsible for all aspects of hard FM for all university properties.As a member of the...

  • Head of Trade

    2 weeks ago

    Bristol, Bristol, United Kingdom IVC Evidensia Full time £60,000 - £120,000 per year

    At IVC Evidensia, we are a leading veterinary services provider in Europe and North America with more than 2,500 clinics and hospitals across 19 countries and around 42,000 employees. We aim to have an extraordinary impact on animal lives, supporting in the region of 25,000 animals every single day across our international network. IVC Evidensia exists to...