Social Media Strategist

3 days ago

London Area, United Kingdom Toothfairy ™ Full time

Company Description

Toothfairy is the world's leading dental app, putting a smile on the face of millions of patients. It is renowned for its ability to amalgamate AI technology with clinical expertise to provide patients with a dentist on demand. Trusted with nearly 3 million lives in the UK, the app has received numerous awards, including 'Healthcare Solution of the Year' by Health Tech Digital and 'App of the Year' by the Dental Industry Awards. Our app serves as the gateway for patients to access emergency services, prescriptions, cosmetics, and oral health advice, ensuring comprehensive dental care.

We're seeking a creative and data-driven Social Media & Influencer Marketing Strategist
to lead our social presence, drive influencer partnerships, and grow our community. You'll be responsible for developing and executing social media strategies, managing influencer outreach campaigns, building affiliate and referral programmes, and engaging our online community to support growth and brand awareness.

Key Responsibilities

  • Social Media Strategy & Execution
  • Plan, create, and schedule content across all key platforms (Instagram, TikTok, LinkedIn, X/Twitter, etc.).
  • Grow organic reach, engagement, and follower base through creative campaigns and trend-based content.

  • Analyse performance metrics and optimise content strategies accordingly.

  • Influencer & Affiliate Marketing

  • Identify, outreach, and build relationships with relevant influencers and creators.
  • Manage influencer campaigns from negotiation to delivery, ensuring alignment with brand objectives.

  • Develop and scale affiliate and referral programmes to drive user acquisition and retention.

  • Community Management

  • Engage daily with followers, respond to comments/messages, and nurture conversations to build a loyal community.
  • Monitor brand sentiment and feedback, escalating issues where needed.

  • Work closely with customer support and marketing teams to maintain a positive brand experience.

  • Campaign Planning & Reporting

  • Collaborate with internal teams to align social media efforts with broader marketing and product initiatives.
  • Report on campaign performance, influencer ROI, and community growth.
  • Stay ahead of industry trends, platform updates, and emerging tools.

About You

  • 3+ years' experience in social media management, influencer marketing, or digital campaigns.
  • Proven experience running influencer outreach and affiliate/referral campaigns.
  • Strong understanding of social media analytics and growth tactics.
  • Excellent communication and relationship-building skills.
  • Creative, strategic, and comfortable working in a fast-paced environment.

Bonus Skills

  • Experience in healthtech, wellness, or consumer brands.
  • Familiarity with paid social and performance marketing.
  • Existing network of influencers or creators.

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