Sales and Account Manager

We're looking for a highly capable, motivated, and public service oriented Sales and Account Manager to join our growing national sales team at Policy in Practice. If you have a proven track record in a similar or related sector, along with a passion for driving meaningful change, this is an opportunity to make a real impact.

As a core member of our sales team, you will own the sales cycle from start to finish, working primarily with local authorities, housing associations, and other third-sector and private-sector organisations such as charities and debt and finance organisations. You'll engage with decision-makers at Head of Service and Chief Executive level, as well as team leaders and frontline advisors, to understand their needs and demonstrate how our Low Income Family Tracker (LIFT) platform, Better Off Calculator, and Multi-Agency Safeguarding Tracker (MAST) can help their residents or customers.

Reporting to the Commercial Director, you'll collaborate closely with a team of social policy experts, data analysts, software developers, and marketing colleagues to deliver outstanding service and ensure clients are delighted with our products and solutions. Your focus will be to build and nurture long-term client relationships, drive sales growth, and exceed targets.

Job description

As a Business and Account Manager, you will play a key role in driving sales and achieving targets by selling Policy in Practice's four core products:

● Low-Income Family Tracker (LIFT)

● Better Off Calculator

● Multi-Agency Safeguarding Tracker (MAST)

● Council Tax Support scheme modelling

Your primary target clients will be local authorities, housing associations, and Citizens Advice offices, with secondary targets in third-sector and private-sector organisations as advised. You will be responsible for managing the entire sales cycle, which varies between three to twelve months, ensuring consistent achievement of monthly sales targets. Additionally, you will focus on client retention and renewals, while identifying relevant upsell opportunities to maximise long-term value. Success in this role will require:

● Proactive relationship management, cultivating long-term partnerships with clients.

● Strong prospecting skills, including a minimum of five unique effective sales calls per day to build your pipeline.

● Handling objections with confidence, developing and refining sales scripts and processes that can be shared with the wider sales team.

● A consultative sales approach, identifying client pain points and aligning our solutions through insightful questioning and critical listening.

While you'll be part of a wider collaborative team, this role requires a high degree of autonomy. You will report directly to the Commercial Director, ensuring structured oversight, clear accountability, and effective reporting. Strong organisation, record-keeping, and time management will be essential. This role can be performed from our Westminster head office, though client site visits will be required as appropriate.

Essential skills and experience

● Successfully developed new markets through proactive prospecting (minimum five unique effective calls per day).

● Built a sales pipeline from scratch (not reliant on referrals or junior sales staff).

● Maintained high conversion rates at each stage of the sales process.

This will have led to:

● Consistently delivering 3-4 meetings per week

● Achieving a 95% client retention rate for accounts managed end-to-end

● Maintaining a strong cold-to-sale conversion rate

● Earning promotion to a top sales role

Desirable skills and experience

● Managed long sales cycles (3-12 months).

● Sold into the UK public sector.

● Worked remotely or in a field-based sales role.

● Owned and managed their own sales region. Preferred evidence of success

● A 33% upsell rate on existing clients.

● Successfully opened a new sales territory.

● Demonstrated success across multiple sectors, products, or public sector sales.