Digital Channel Marketing Executive

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.

We're now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

Watch our story and discover what makes PDSA special

As Digital Channel Marketing Executive you will:

• Campaign Execution – Implement and manage digital marketing campaigns across owned (website, SEO) and paid channels in line with performance objectives.
• Content Creation & Publishing – Create, schedule, and publish engaging content tailored for each digital platform, ensuring brand consistency and audience relevance.
• Performance Tracking & Reporting – Monitor campaign metrics and compile performance reports, offering insights that drive optimisation and data-informed decision-making.
• Cross-Functional Collaboration – Work closely with the Digital Performance Manager, CRM, and wider marketing teams, as well as agency partners, to align campaign strategies.
• Audience Engagement & Optimisation – Use data-driven insights to tailor campaigns for key segments, improving reach, engagement, and return on investment.
• Innovation & Compliance – Contribute creative ideas for improving campaign performance and ensure all digital marketing complies with data protection regulations and PDSA policies.

We're seeking someone with:

• Digital Marketing Experience – Demonstrable experience delivering and managing digital marketing campaigns in a similar role.
• Platform Proficiency – Skilled in using digital tools such as digital marketing platforms, website CMS, and Google Analytics for campaign execution and analysis.
• Campaign Coordination – Proven ability to coordinate and execute multi-channel campaigns, working effectively with both internal teams and external partners.
• Analytical & Reporting Skills – Ability to interpret performance data and use insights to enhance digital strategies and optimise marketing efforts.
• Communication Skills – Strong written and verbal communication abilities, with a flair for creating engaging, platform-specific content.
• CRM & Fundraising Insight (Desirable) – Experience with CRM systems, data analytics tools, and an understanding of donor engagement and fundraising strategies.

* Please note this role requires occasional travel to our Head Office located in Telford, Shropshire*

What We Offer

We are really passionate about being a great place to work, where people feel connected with what we do and where they feel they can make a genuine difference. This commitment has resulted in us being rated as one of the top 25 big organisations to work for in the UK according to Best Companies survey.

In addition to being a great place to work, we offer a wide range of benefits, including:

• 25 days holiday plus bank holidays (rising with service), with option to buy/sell days.
• Special days off, including:
• A paid Volunteering Day
• A Celebration Day for something meaningful to you
• A dedicated Wellbeing Day to focus on yourself
• Generous pension scheme – up to 10% employer contributions
• Free Life Assurance (4 x annual salary)
• Enhanced family leave (maternity, adoption & paternity)
• Retail, travel & leisure discounts through Fetch platform
• 15% discount on PDSA Pet Insurance plus access to staff vet services for pets

About PDSA

As the UK's leading veterinary charity, with 49 Pet Hospitals, we strive to improve pets' lives – through prevention, education and treatment. Every year our dedicated vet teams carry out 2.7 million treatments on 470,000 pets. Our national network of around 120 high street shops help us to provide these treatments through selling both donated and new goods.

We believe that we work better together, so everyone from our vets, volunteers, shop teams and to our office support colleagues – we are driven in our dedication and passionate about pets. Join us and help improve the lives of every pet.

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunity for flexible working arrangements to support team members from different backgrounds.

If you have any questions or concerns regarding accessibility, please contact your Recruiter Maria at and I will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.

We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.

The closing date for this vacancy may be brought forward should we receive sufficient candidates.