PPC Manager

2 days ago

Remote, United Kingdom Pitchup Full time £40,000 - £50,000 per year

Want to work with an award-winning and quickly expanding company? We're a travel site making it a doddle to book camping, glamping and caravan sites all over the world, with over 6,000 to choose from.

receives 40m annual visits and up to 9,173 bookings per day - so far we've booked £500m worth of holidays, helping more than 17m holidaymakers make their great escape.

Over the last two years we've launched new desktop and mobile websites with an updated look and feel, led a successful campaign to change the law to open more campsites in the UK, and adapted our search to give disabled travellers the information they need. And - with a fifth of our business coming from outside the UK already - we're just getting going.

You'll join a nimble team of 70 based in 10 countries: we're a 100%-remote business so we all work from home, getting together from time to time when we can. The company is profitable and was founded in 2009 by former staff with a background in the holiday park sector.

has been featured in leading global media titles, such as BBC News, New York Times, Le Figaro, and more, and has been translated into 17 languages by our in-house translation team. We're members of the Financial Times' FT1000 fastest growing companies in Europe and recently were awarded the Platinum Trusted Service Award by Feefo, for achieving a customer rating of at least 4.5 out of 5 for six years in a row.

 

About the role: 

You will run the performance marketing activity alongside the Performance Lead - currently paid search/PPC and paid social, with £2.5m+ annual spend - underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.

Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you'll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a "do-er" first and foremost.

Run effective performance marketing strategies, launching/optimising campaigns locally and internationallyMaximise productivity through automation and feed integrationRapidly identify high-potential ideas via a 'test and learn' approachSupport the building out of the international plan and global expansion, targeting local search engines as appropriateSuggest implementing monitoring tools and aid the process/reports for analysing PPC performanceAssist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTVCollaborate with engineering, data science, SEO, translation and content as needed to deliver campaignsWork closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copyMake data-driven decisions based on metrics, industry insights, market trends, and the competitive landscapeContribute to 's broader growth strategy and keep abreast of PPC, SEM and Paid social trends 

About you:

Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce businessStrong experience in paid search with at least 3-4 years of experienceExperience in paid social is advantageous (Meta/TikTok)SA360 experience required (Template management experience is a bonus)French or Spanish language skills highly desirableExcellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attributionCommercially focused and driven with the ability to work towards metrics and manage budgetsAbility to work to deadlines in a fast paced environmentExcellent verbal and written communication skillsIdeally a background (e.g. degree) in a STEM or other numerate discipline 

Salary: £40,000 to £50,000

Benefits include: (View all our benefits)

Pension match up to 4%25 days' holiday + bank holidaysLife insurance, critical illness cover, group income protectionAviva private health insuranceEnhanced maternity and paternity leaveCycle to work schemeStaff discount scheme for holidays


Read some of our press coverage

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https://www.camping- 

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