Lead PPC Specialist – National Multi-City Google Ads Account

For a Large, High-Volume, Multi-Location Google Ads Account Hybrid Role: Strategy + Hands-On Co-ExecutionContract Length: 1 MonthHours: ~15-20 hours/weekFormat: Weekly working session + async supportStart: ImmediatelyRole SummaryWe are hiring a senior PPC strategist to support, refine, and co-execute a targeted 1-month optimisation sprint on a large, complex, multi-location Google Ads account operating across major US markets.Account Scale & Complexity (without naming brands)The account you will work on involves:Dozens of active campaigns across 15+ major US citiesHigh daily spending levels (4-figure daily budgets across multiple markets)Massive search and conversion volumA mix of branded search, high-intent non-brand, and PMaxSeasonal and event-based campaign layersMillions of impressions and six-figure monthly click volumesLarge keyword inventory (>2,500 keywords) and extensive negative lists (>2,000 negatives)This is not a simple e-commerce or small local business account. It is a national, high-velocity, high-intent account with real complexity.We already have a full internal audit and an initial optimisation roadmap. Your role is to validate it, refine it, and co-execute its implementation with our internal PPC manager.This is a strategic + hands-on hybrid role — the goal is to produce tangible improvements within one month with weekly deliverables.Key Responsibilities (Month Scope)1. Strategic Validation & Re-PrioritisationReview our full internal audit and recommendationsValidate and refine the strategic directionRe-prioritise actions based on impact and feasibilityProvide senior-level direction on structure, bidding, match types, RSAs, PMax, and audience strategyDeliverable: A concise validation + prioritisation summary.2. Weekly Hands-On Optimisation (In Collaboration With Our Team)This is not a purely advisory role. You will actively participate in key optimisation tasks, alongside our PPC manager:refining campaign structure (brand vs non-brand; multi-city setup)improving RSA quality and messagingtightening match types and promoting high-value queriesco-running search term audits and pruningrestructuring negatives into shared listsadjusting bidding strategies (Max Conv → tCPA where sensible)improving device/location/schedule settingsoptimising PMax asset groups, signals, and exclusionsmapping landing pages to appropriate intentshelping execute selective rebuilds or restructuresYou execute the high-impact items together — not just telling the team what to do.3. Weekly Strategy & PlanningEach week you will deliver:the week's optimisation prioritiesthe 3–5 essential actions to completeperformance concerns and how to fix themspend allocation guidance across marketsrecommended tests and experimentswhat to monitor closely for the following weekYour planning must be sharp, actionable, and realistic.4. Weekly Performance Review & InsightUsing weekly data provided by the internal team, you will:identify emerging risksfind gaps in efficiencyhighlight where CPC/CTR/QS can be improvedpropose budget shifts and allocation changesflag non-brand opportunitiesdiagnose issues in campaign behaviourguide improvements to PMax and Search synergyThis ensures continuous, senior-level oversight throughout the month.5. Structural & Framework DevelopmentBy the end of the month you will have helped build:a scaled, clean campaign architecture across all major marketsa bidding approach by city and intent levela PMax signal frameworka message testing framework for RSAsstructured negative keyword governancea weekly optimisation rhythm the internal team can maintaina city-tiering model for budget allocationRequired Profile7–10+ years in PPCExperience leading large, multi-city accounts with high spend and high intentExpert-level knowledge of smart bidding, match types, and PMaxStrong communicator, highly structuredAble to collaborate and co-executeComfortable with fast-paced, high-impact optimisation sprintsBefore Applying — ImportantThis project has strict weekly deliverables, defined upfront, and mutual expectations regarding progress and documentation.If you cannot commit to a structured, time-bound optimisation sprint with clear weekly outputs, do not apply.Job Type: Fixed term contractContract length: 1 monthPay: £350.00-£550.00 per dayBenefits:FlexitimeWork from homeApplication question(s):Describe one example of a large, multi-location Google Ads account you've managed. Include number of cities/markets and monthly spendWe are specifically looking for experience with large, high-intent accounts, not small business setups.Work Location: Remote