Social Media/website Content Writer
7 days ago
**SEO/PPC Specialist/Social media/Website content Writer**
**Part role to become full time in the future**
A knowledgeable and driven SEO/PPC Specialist with e-commerce experience in a fast-paced environment is required to drive the online C2B2C site forward, building the business for a events equipment hire services start-up.
**Responsibilities**:
- Optimise on-site content for maximum visibility and ranking in the major search engines including HTML, site structure, page layout and navigation considerations
- Control naming conventions and linking conventions of web pages, images, multimedia files
- Manage in-bound link development from relevant sites and directories
- Gather information for technical website analysis, competitive/keyword research, link analysis
- Identify and implement innovative SEO strategies, online advertising campaigns and banners
- Advise Developers on site features/functionality to improve conversions
- Monitor, review, and update web site traffic reports, monthly campaigns and statistical analysis
- Test and track landing page optimisation and other conversion strategies
- Develop design briefs by gathering information and data through research
- Identify opportunities to improve rankings for specific keywords
**Skills & Experience**:
- 5-10 years' e-commerce experience
- Minimum 5+ years' experience of SEO/PPC with proven ability to achieve top search engine rankings
- Experience of managing budgets in excess of £25k per month
- Proven track record of improving SEO metrics, site traffic and revenue for a small business
- High proficiency in Google Analytics/Google Shopping/Google Ads
- Solid understanding of HTML, CSS, and JavaScript
- Strong understanding of performance marketing, conversion, and online customer acquisition
- Strong knowledge of search engine algorithms and ranking strategies
- Knowledge of best practices for organic SEO (search engine spiders, search engine ranking factors)
- Ability to develop SEO and PPC strategies from the ground up
- Able to operate under pressure and meet or exceed deadlines
- Excellent attention to detail, flexible and adaptable to changes
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