Social Media Manager

ParentPay Group is seeking a hands-on, creative, and energetic Social Media Manager to lead our social media strategy and execution, with a focus on LinkedIn and YouTube. This role combines content creation, community building, influencer engagement, and lead generation, requiring a professional who can produce high-impact, visually compelling content with speed and to the highest standards.

The ideal candidate is a skilled writer, designer, and video editor, attuned to social media trends, AI-savvy, and highly creative, with a keen eye for design. They are equally comfortable behind the camera or in front of it, producing engaging static, carousel, and video content, while managing campaigns and cultivating meaningful engagement with our target audience.

Community building & engagement

• Grow and nurture a dynamic social media community of decision-makers, influencers, and industry professionals in the education industry.
• Engage proactively with target audiences and decision-makers, using creative strategies to increase followers, spark meaningful interactions, and generate leads through social media.
• Act as the voice of ParentPay Group, ensuring all interactions are authentic, professional, and brand-aligned.

Content creation & production

• Produce high-quality, engaging content across LinkedIn, YouTube, and other social platforms.
• Use design and video editing tools (e.g. Adobe Express, Canva, CapCut) to deliver polished, high –impact content that drives engagement.
• Comfortably lead interviews and appear on-camera to bring stories to life. Stay in tune with social media trends and best practices and utilise AI tools to enhance content ideation, production, and optimisation, maintaining high-quality output.

Campaign management & analytics

• Plan, execute, and monitor organic and paid social campaigns using Oktopost and LinkedIn Ads, driving engagement and lead generation.
• Build and maintain relationships with industry influencers, partners, and internal advocates to amplify reach and align social efforts with broader marketing campaigns.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity.

Proven social media expertise – hands-on experience managing social channels, particularly LinkedIn and YouTube, with a strong track record of driving engagement and lead generation.

Content creation & design skills – proficient in Adobe Express or Canva, CapCut, and other graphic/video editing tools; able to produce high-quality static, carousel, and video content quickly and at scale.

Confident on-camera presence – comfortable appearing in videos, conducting interviews, and editing content for maximum engagement.

Copywriting proficiency – able to write authentic, engaging, and error-free social media copy that aligns with brand voice.

AI-savvy – experienced in leveraging AI tools to enhance ideation, creation, and optimisation of social content while maintaining quality.

Campaign management – skilled in planning and executing organic and paid social campaigns to drive engagement and results.

Analytics & insights – experienced in monitoring social media KPIs and interpreting data to optimise content and campaigns.

Social listening – able to track brand mentions and sentiment, industry trends, and competitor activity to inform strategy.

Stakeholder management – able to collaborate effectively with internal teams, advocates, partners, and external influencers or agencies.

Advanced Excel & PowerPoint – proficient in analysing data and presenting insights clearly to stakeholders.

Growth mindset – eager to experiment, iterate, and evolve our social strategy as platforms and audience shift.

ParentPay Group brings together eleven brands that drive development in EdTech. As Europe's largest EdTech provider, we help primary and secondary schools streamline their cashless payments, improve their parent engagement, safely manage meals and securely store their data. Fundamentally, we create time for learning.